Zenkit is the home for your data, your projects and your business, no matter how big or small
Please introduce yourself and your startup Zenkit to our readers!
Hi, my name is Martin Welker. I am the founder and CEO of Axonic Informationssysteme GmbH in Karlsruhe, Germany. With Axonic we’ve built over 7 products in the areas of communications and productivity technology. In October 2016, we developed Zenkit.
Zenkit allows you to manage your data in any way you’d like to – build your own CRM, reporting system, or financial planner. Save your recipes or plan your holidays. Share your data and assign tasks to your colleagues. Zenkit is the home for your data, your projects and your business, no matter how big or small.
How did you get the idea to Zenkit?
Before Zenkit, we used Trello to run all of our project and office management at Axonic, but we found ourselves reaching the limit of what Trello could do. We couldn’t find any other software that could do what we needed, so we decided to build the tool we wanted ourselves instead. We scratched our own itch. Instead of using many different applications to visualize data, Zenkit provides you with the most important views on your data – all in one tool.
How difficult was the start and what challenges you had to overcome?
The hardest part about the start was knowing when. You can easily get caught up in the perfectionist “add more features and then fix the coloring there and then we’ll launch” scheme, but then we would have never been ready to launch. We set a deadline to launch at the Bits and Pretzels conference in Munich 2016 and worked back from there.
Who is your target audience?
Our target audience is literally anyone that would like to organize something. Big businesses, startups, freelancers and agencies can all benefit from Zenkit. This year we launched the Zenkit Academy program. With Zenkit Academy, we give university students and not-for-profit organizations the power to make a difference with Zenkit. We provide them with free Zenkit licenses and advice on managing their projects.
What is the USP of your startup?
The USP of Zenkit is the many, flexible data views. We believe that all projects are different and that people shouldn’t have to use a one size fits all solution for organizing them. Zenkit offers many different and powerful views on your data – Not only can you easily switch how you view data, but you can customize your workflow, too.
Can you describe a typical workday of you?
Usually, I try to meet with my development-team in the morning to check on the daily progress and any issues that might have come up. I then get together with my Marketing and PR team and discuss the further developments in our marketing strategy. In the afternoon, I tend to work on administrative and general tasks and also meet with potential hires or business partners.
Where do you see yourself and your startup Zenkit in five years?
In the next five years, today’s buzzwords such as Digital Twin and A.I. will surely influence many sectors of business and create new challenges and opportunities. I am positive that these technologies will have a major effect on the SaaS industry, too, and we are currently looking for opportunities of implementation with Zenkit.
We are already shaping how people manage projects and tasks at work and in their daily lives. In the future, we plan on implementing new features and technologies to make Zenkit even more useful to our users.
What 3 tips would you give other Start-up founders on the way?
My first suggestion would be to never stop learning! Many young founders think that they know everything and can do everything, but that is simply not the truth. Also, this mindset can be very dangerous for the future of the business and the team.
Secondly, I would suggest learning from your mistakes. If you fail, learn from it and move on – if you succeed, stay humble and focus on what you want to achieve.
Thirdly, be afraid to fail! Not being afraid to fail is a common myth and shouldn´t be spread around for others to take up. In my opinion, the fear of failing is also a part of the drive of a founder and helps immensely in problem situations. Be aware, that it could be over some day and work tirelessly against that.
I’ve written a lot of advice for other startups in the past. Feel free to check out this one for 5 more tips: https://www.entrepreneur.com/article/292988
More information you will find here
Thank you Martin Welker for the Interview
Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.