Saturday, July 2, 2022

Online Yoga: The Spotify Model

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Stream instead of going to the Studio – 40 percent of yogis practice yoga at home.

Yoga is booming in many industrialized countries. In Germany alone, according to the 2018 BDY study, 11.2 million people already know a little something about yoga. In fact, forty percent of yogis and yoginis practice regularly in their own homes. From February 2019, practitioners will be able to access various online yoga producers from their home with one access pass. “Practicing yoga should be just as practical as watching the daily series on Netflix or listening to favorite music on Spotify,” said Elnura Ashimova, founder and CEO of the yoganect platform, founded in Hamburg in 2017.

The basic version is free for users and includes many networking features as well as a rolling weekly schedule with free yoga classes. Users who want a personalized yoga program and a larger selection can book a paid monthly subscription. With € 7.99, customers pay half as much as the average market price, and simultaneously have access to the videos of all participating producers and can practice yoga from the comfort of their own home.

The personalized Yoga Shuffle offers beginners a simple and intuitive way to find the right type of yoga and yoga class. “Around 19% of Germans want to start with yoga. Our solution aims to reduce the barrier to the first yoga class and help those interested to find the right class, “says founder Elnura Ashimova. The application is also suitable for advanced users. The personal customer profile makes it possible to offer yoga courses tailored to the individual needs of the customer, whether they be beginners or advanced.

yoganect is a streaming platform and social network for yoga developed by the technology start-up yoganect S.A., based in Grevenmacher, Luxembourg.

The contact person is René Delrieux. Contact:, +352 20 30 1392, yoganect S.A. Op of the Heckmill 33, Grevenmacher, Luxembourg,

Source: yoganect S.A.

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