Writelight is made for free writing sessions like morning pages, journaling or expressive writing
Please introduce yourself and your Startup Writelight to our readers!
My name is Artem Anoshkin and I’m an entrepreneur from Russia, Perm. For the last five years I’ve been working on several web-projects, and lately we started to move from Runet (Russian-speaking part of Internet) to global projects.
Writelight is a tool that gives users prompts for freewriting, it can be used for various writing activities, such as journaling, expressive writing, or morning pages. Writelight also has a set of prompts, that stimulate creative thinking while solving a problem.
How did you get the idea to Writelight?
It was my wife’s, Lena, idea. When she started daily writing herself, she told me, this could be a great tool. Later I started to write myself and quickly realised, that with prompts, such as we provide in Writelight, daily writing will be more smooth and useful.
How difficult was the start and what challenges you had to overcome?
We are still starting, as we have launched about 5-6 months ago, and the idea itself is less than 12 months old, I think.
The first greatest challenge was to create a product, someone would really like and happy to use. We’ve never done anything like Writelight. At the moment we have some very encouraging reviews on Google Play and App Store, like people saying, that Writelight is their favourite app, or they miss it when they can’t find time to use it. So, I think, we did something right, but now we must involve lots of people, and this is a massive challenge, of course.
Who is your target audience?
We have as many as six audiences in mind.
First, the people who use various writing practices, like keeping a diary, for example. They have established their own way of doing this, obviously, but Writelight provides a bunch of fresh thoughts and ideas for them, so they jump to it gladly.
Second, people who ever tried something, maybe morning pages or freewriting, but didn’t find their way to do it. Writelight will be a great solution for them, as those folks know, it’s good to write regularly, but it’s also not easy to start again and again. We have some of those users as well.
Third, people, who have just learned about those practices and their benefits, they will be looking for their approach to that, and Writelight is a perfect way to start writing regularly.
Then we look at people, who are interested in self-development, and they may be reading books, trying various courses, tools and habits. Daily writing with Writelight will be a huge tool for them.
Also we are thinking of a way to approach people, who don’t think of self-development or self-help, but who would benefit from trying something, our app in particular. This could be jobless people, or college students trying to figure out how to be with their lives, or returning veterans, or entrepreneurs. There’s also huge usage of expressive writing in American healthcare, but this field is sensitive, and I’m not completely sure weather existing Writelight app is ideal for this, but we’ll certainly look at creating a specific product for medical expressive writing at some point in future.
Finally, we want to encourage lots of folks to try regular writing, as even if you are not someone in desperate need of self-development tools, you’ll still benefit from them. I feel, no matter what happens with this product, I became a better person and a better entrepreneur just by using Writelight myself.
What is the USP of your startup?
There are lots of prompts for journaling or regular writing in books or on websites, but nothing like Writelight, that gives you a random writing prompt instantly, easily, and right when you need it.
Can you describe a typical workday of you?
I get up before my wife and little daughter, do some work, exercise, drink tea. Then I take my daughter to the kindergarten, sometimes do a jogging session, then work from my home office. All the guys from my team work from home, we have several enterprises and communicate through the Basecamp. Some of us live in other countries, but those, who are currently in Perm, meet at my place one time a week, I cook lunch and we discuss mostly strategic issues, or future opportunities, not current work stuff. Also, one time a week we have a brief meeting somewhere to discuss new ways to do our current tasks. Apart from those two meetings my workday is rather quiet, just me and my PC.
Where do you see yourself and your startup Writelight in five years?
I see that Writelight has millions of users, several language versions (currently we have English and Russian), we’ll launch a number of spin-offs for this idea, we are working on an app with prompts for creative thinking and problem solving, for example.
It’s hard to say about 5 years though, as we have a plan for three years (two years left) for Writelight and other enterprises, and in two years we will take a breather and think what the next working cycle will look like.
What 3 tips would you give other Start-up founders on the way?
I’m not in the place to give tips to someone who is on the way, to be honest.
But for those who are not sure whether to start something or not, I’d say, go on, start, try your best, learn, evolve, have faith in yourself and do trust your path.
More information you will find here
Thank you Artem Anoshkin for the Interview
Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.