Wriggle helps support local and smashes fundraising target

420 investors have clubbed together to fund Wriggle, a Bristol and Brighton based food-tech startup, to the tune of £450,000 last week – smashing the campaign target of £350,000.

Wriggle’s vision of supporting local independent food businesses through technology captured the public’s imagination to secure funding through crowdfunding platform, Seedrs.

Wriggle works exclusively with independent restaurants, cafes and bars to introduce new customers who otherwise may have gone to a chain or eaten at home. 50,000 registered users discover exclusive offers to purchase via Wriggle from a handpicked selection of local independent eateries.

Wriggle is a revolutionary approach to efficiency and discounting. It repackages empty tables and surplus stock at quality businesses into exciting, time-sensitive opportunities for its audience, keen to support great local businesses.

Wriggle presents its audience location and time-relevant offers from businesses tailored to the customer’s preferences. Who make last-moment purchases over Wriggle in a couple of taps. For the businesses, it’s a reactive way to manage their excess capacity and reduce waste.

How to ‘Get a Wriggle On’ and support your local:

Go to the Wriggle website or mobile app.
Browse offers for today, tomorrow or the day after in your city.
Find something you like and purchase in just a few clicks.
Pop along to somewhere Wriggle guarantees is great.
Show your confirmation code and enjoy an exclusive purchase.

Wriggle began, when founder Rob quit his job as a corporate lawyer in Brazil to develop his idea for reducing food waste. This evolved into Wriggle, a real-time marketplace for quality local businesses to sell product and attract new customers.

Wriggle has proven its market with 450 businesses signed up across Bristol and London, 50,000 app downloads, and 2,000 monthly users making purchases of which Wriggle takes its commission.

Wriggle has big plans for the coming 18-months. Our partner establishments are passion projects – and that’s what our customer-base love. They discover new nearby independents and hidden gems instead of going to a chain which makes them feel good too. Wriggle founder Rob Hall

Numbers:

£450,000 raised through Seedrs on this round
420 new investors
450 businesses using Wriggle
+50,000 downloads
Seedcamp Winner, Sparkies Best App Award
Described as a “local hero” by the Financial Times, and by Buzzfeed as “a must-download app for Londoners”

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