Take Small steps but dream big

WishADish Restaurant Management include cloud-based POS billing, CRM…

Please introduce yourself and your startup WishADish to our readers!

Hi, My name is Sawan Kumar, and I am the co-founder of WishADish. I have had prior experience of working with one of India’s renowned consultancy firm. 

WishADish is a food-tech startup that provides restaurant management solutions that include cloud-based POS billing, inventory management, CRM, third-party management and marketing management. 

How did you get the idea of WishADish and why?

In one of our previous jobs, we were having a drink with our colleagues at a bar in CyberHub. The manager couldn’t give us the hard copy of the bill because their billing software was down. We asked out of curiosity since they generate so much revenue, why don’t they spend on good software. He replied that he had personally tried a few leading software, but wasn’t satisfied with any of them. Thus, we saw this as an opportunity & started our groundwork about different software available in the market. In a few years time, we built the business model & strategy behind WishADish.

What is the vision behind WishADish?

Wish-a-dish’s idea aims to revolutionize the food-tech industry. We provide a single-window; a complete restaurant management platform, right from billing to inventory management, CRM and third-party management. We aim to automate the restaurant management, so that restaurant owners can focus more on their food and service.

How difficult was the start and which challenges you had to overcome?

The biggest challenge has been to make the restaurant owner believe, especially in tier-2 and tier-3 cities, that technology can solve all their current problems. Typical businessmen in this field are not tech-savvy and we had a toll overcoming it. We believe nothing creates better trust than human involvement. Though we are in the era of call centres and IVR based communication systems, we still make personalised teams in cities we operate, so that we are in consistent contact with our leads/prospective customers and gain their trust.

Who is your target audience?

Our target audience consists of restaurants based out of tier-2 and tier-3 cities. We seek to serve the customers of such restaurants and outlets by providing them with good experience in terms of their visit to the restaurant.

What is the USP of your startup?

The company has team members who are all under the age of 25 and investors/advisors above 50, so that makes a great combination of youth plus experience.

Can you describe your typical workday?

A typical workday is like planning on the geographic locality to target pan India, Connecting with sales executives in field and taking regular updates, sitting with technical and RnD team to solve the queries and finding out ways to educate the Indian market about our technical but easy to use the product. mid time we have our lunch together with marketing and creative team at the Delhi office, later in the day, we see the progress of the day and roadmap of the goal planned for the month. planning the next social and puns go hand in hand the entire day.

Where do you see yourself and your startup WishADish in five years?

In 5 years time, we see ourself as a company with successful footprints pan India (covering 10,000 plus restaurants) and 1000 plus restaurant outside India and we should be a strong team of 100 plus satisfied employees.

What 3 tips would you give to the founders?

The idea of opening a company and running it is exciting but the effort and research is something which fuels the idea. My 3 tips to the founders would be:

Do a lot of introspection before diving in the market, find out if it is just an idea that excites or are you ready to put the neverending required efforts.

Take Small steps but dream big- always take planned small steps but have an eye on larger goals and global trends.

Always have an ear to your critical side and listen to it at regular intervals, your self-consciousness will tell you if you’re taking it lightly or going wrong.

More information you will find here

Thank you Sawan Kumar for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

Sabine Elsässer

Sabine Elsässer is founder and chief editor of the StartupValleyNews Magazine. She started her career at several international direct sale companys. Since 2007 she works main time as a journalist. While that time she learned more about the Startup Scene, what made her start her own Startup Magazine the StartupValleyNews.

Leave a Reply

X