Saturday, January 29, 2022

Planning must make way for doing, preferably sooner rather than later

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Sabine Elsässer
Sabine Elsässer is founder and chief editor of the StartupValleyNews Magazine. She started her career at several international direct sale companys. Since 2007 she works main time as a journalist. While that time she learned more about the Startup Scene, what made her start her own Startup Magazine the StartupValleyNews.

Viewr is designed to drastically lower the entry point to 3D Visualisation

Please introduce yourself and your startup Viewr to our readers! 

3D Visualisation forms a crucial part of the design, construction and management of the world around us by conveying ideas, designs and finished products to stakeholders and customers. Whilst the technology brings proven benefits, it requires a substantial financial investment and hundreds of man-hours to deliver and maintain, posing a major barrier to entry for many people and organisations. Ultimately, this leads to reduced profit margins, wasted time and final designs of spaces and places that fail to meet the needs of end users. 

Viewr dramatically lowers the entry point to 3D Visualisation through an automated, cost-effective and easy to adopt software product, enabling more people and organisations to adopt and benefit from the technology. 

Ultimately, Viewr reduces the turnaround time of visualisation from days or weeks to seconds, and places the technology directly into the hands of users with no prior experience of 3D Visualisation necessary. 

How did you get the idea of Viewr? 

A career working with 3D Computer Graphics, Simulation and Immersive technology. This has included the design and development of world-leading simulation, visualisation and design tools within Formula One, Automotive, Architectural Design, Manufacturing, Aviation and Retail industries. From this experience, I have realised the potential of 3D Visualisation technology, and now I wish to democratise it to help support the design of the world around us. 

Why did you decide to start with Viewr? 

The Viewr concept resolves a cross-industry unmet need, in a format that is suitable for a startup to tackle and resolve. Viewr is developed in a way which can be iterated upon with relative ease, ensuring that we can respond to the validated feedback received from our users. By focusing on one problem early on, we can deliver value quickly and scale effectively. 

What is the vision behind Viewr? 

Viewr is designed to drastically lower the entry point to 3D Visualisation. This is achieved through a software product delivered via a Software as a Service (SaaS), tiered subscription model which automates the creation, hosting and deployment of real-time rendered visualisations. Ultimately, this is intended to help support the design and management of the world around us. 

How difficult was the start and which challenges you had to overcome? 

The main challenges we have faced are primarily around financing. We are currently attempting to overcome these now through careful and well-considered planning around fund-raising and product development. 

Who is your target audience? 

We are targeting those involved in the design, marketing and sale of the built environment. Property Developers, Small Architectural Practices, Interior Designers, Design Consultants and Architectural Design students represent the most underserved customer groups within our starting market. We are also building partnerships with academic institutions and industry partners worldwide to support our customer acquisition and product development. 

What is the USP of your startup? 

Our USP is the speed in which Viewr produces high-quality virtual environments, along with the ease of hosting and deployment. This drastically lowers the cost associated with 3D Visualisation, enabling more people and organisations to adopt and benefit from the technology. In addition to cost saving, the ease of content creation is intended to facilitate our customers in employing the technology in new and innovative ways. 

For those already using 3D Visualisation technology, Viewr offers a solution that is hundreds of times faster and more cost-effective, whilst delivering greater value than current alternatives. Ultimately, Viewr reduces the turn around time of visualisation from days or weeks to seconds, and places the technology directly into the hands of users with no prior experience of 3D Visualisation necessary. 

Can you describe your typical workday? 

My typical workday comprises of Managing: 

The development of, and direction of the Viewr product

Fundraising

Marketing

Our cohort of early adopters

Recruitment

Engaging with potential customers

Where do you see yourself and your startup Viewr in five years?

We will launch and be first to market in Q4 2022 and rapidly grow our sales by 4x in 2024 and 2x in 2023. Our ambition is to dominate the market for real-time 3D Visualisation within AEC by 2026. 

What 3 tips would you give to founders? 

It’s never too early to start selling your product.

Make sure you consider product launch marketing early on.

Planning must make way for doing, preferably sooner rather than later. 

More information you will find here

Thank you Michael Calver for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

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