Monday, January 18, 2021

Be resilient and never give up

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Sabine Elsässer
Sabine Elsässer is founder and chief editor of the StartupValleyNews Magazine. She started her career at several international direct sale companys. Since 2007 she works main time as a journalist. While that time she learned more about the Startup Scene, what made her start her own Startup Magazine the StartupValleyNews.

Vassist: Solution for time management problems

Please introduce yourself and your start-up Vassist to our readers!
Salman Saleem (CEO- Cofounder): A software engineer who is passionate to explore and do research over IT technologies.

Furqan Rafique (COO- Cofounder): An electrical engineer, who served as a leadership coach and want to do something innovative and creative for the human beings.

Sarah Ashraf (CMO- Cofounder): A marketing and business development person with over 8 years of experience. Participated in various national and international incubators and accelerators.

The Creative Verge is a startup company, that has built an artificially intelligent application, Vassist, which aims to serve as a personal assistant for the user. The application serves as a ‘Virtual Assistant’ for handling events, calls and schedules by using power of Artificial Intelligence. In case of failing to comply with the schedule and/or any changes the service communicates to the other party of the delay and re-schedule the event call such as meeting or appointment in no time. Download the app today.

How did you get the idea to Vassist?
I’m a busy and forgetful person. I used to agree to events and meetings without checking the calendar and ended up getting conflicts in my commitments. Normally, people hire personal assistant physically or as a freelancer to manage their life. Since, I could not afford one therefore, as a software engineer I came up with the idea for a virtual assistant application which can manage my calendar for me, inform me of conflicts in events and reschedule meetings/events when required. The sole purpose of the application is to take away the pain of memorizing for the brain and leave it to just processing and decision-making step.

How difficult was the start and what challenges you had to overcome?
When I first started, I never realized the pain and hardship of running a start-up. Being a strong and motivated leader, I faced all obstacles boldly until all of my initial founding members gave up and left me. That was the moment where I was shattered. The reason they gave up was the intense pressure from family and they wanted to earn big money from job rather than doing something innovative on their own. I worked alone for a month because I was not able to trust anyone from outside until suddenly one day I remembered one of my close friend from other department from my university. Fortunately, he was free and wanted to do something big. Having him on board eased my pain a lot. Then good tidings also came when Sarah joined us to boost the product.

Who is your target audience?
Our target audience are 5 billion phone users and we are targeting busy people like doctors, teachers, managers, employees and entrepreneurs. Currently we are targeting 1.5 billion android users.

What is the USP of your startup?
Once permission is granted, our app works with sms, whatsapp to detect events calls from messages and then proposes user to take decision based on the facts that whether the user can attend the event call or not. Based on user’s decision (i.e Yes or No) other recipient is informed automatically and calendar is updated as well. (Upcoming feature)It also rejects calls on basis of user’s decided option when on driving mode and inform the other party regarding the location or driving status of user.

Can you describe a typical workday of you?
Get up around 9am in the morning. Go to incubation centre (10xc) where start up is incubated. Work till night bringing up new feature, testing and debugging the application for feedback & bringing up strategy how to make application famous. Same routine is followed from Monday to Saturday.

Where do you see yourself and your start-up Vassist in five years?
We see ourselves as the number one downloaded app on both play store and app store. Our eventual goal is to be acquired by google or any other tech giant.

What 3 tips would you give other Start-up founders on the way?
Be resilient and never give up. Your thirst for learning should always be high and lastly learn and apply knowledge from your peers.

More information you will find here

Thank you Salman Saleem for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

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