Taking it to the next level: let’s shape the future at the new.New Festival

Ulrich Dietz, initiator of CODE_n and CEO of GFT Technologies SE

The world is entirely changing. Our lives are hyper-connected to each other by multiple personal networks. Information is available at the touch of a button. We personally expect nothing less day-to-day, so why should we expect anything less as a costumer? To win the tug-of-war, companies have to recognize world-changing ideas and continually reinvent themselves. The vision and passion of young entrepreneurs, dovetailed with the experience of established businesses, create a win-win situation for both parties. And this doesn’t just apply to the Apples and Facebooks of the world. Digital developments are moving ahead at full speed, revolutionizing entire sectors of the industry. Business leaders need to change their mindset and consider digital transformation as a business strategy.

As Socrates already said: “The secret of change is to focus all your energy not into fighting the old but building the new.” CODE_n is picking up that impulse and enables companies to take part in today’s technological trends. We believe that change and innovation need reliable networks and cooperation. The new.New Festival is taking this idea to the next level. We created a hotspot for digital pioneers and innovative thought leaders. In the heart of Baden-Württemberg, a region which boasts one of Europe’s strongest and most innovative economies, the ZKM – Center for Art and Media – in Karlsruhe will host our festival with its unique combination of business, tech, science, and art.

The fifth year of the CODE_n CONTEST has seen about 380startups from 40 countries toss their hats into the ring, all offering solutions related to this year’s contest clusters Applied FinTech, Connected Mobility, HealthTech and Photonics 4.0. We were not only excited about the resounding interest we captured, but also by the extraordinary quality of the applications we received.The 52 finalists will provide us with a sneak preview of the futurecompeting for our widely acclaimed CODE_n Award according to the motto “Unveiling Digital Disruption”.

11,000 square meters of space within five – fifteen meters high – atriumswill serve as the proving ground for many outstanding solutions and forward looking, innovative companies from various industries. Come in and find out the spectacular setting for so much pioneering spirit and creativity.Together with our top-notch partners, we are putting together a one-of-the-kind conference agenda on six stages that will make our festival an extraordinary experience for everyone.

Digitalization is no longer a distant or futuristic fantasy. Drop by the new.New Festival to become part of an extraordinary event. The world of tomorrow is already taking shape today – let’s shape it together.

See you next week in Karlsruhe.


Ulrich Dietz has headed GFT since its foundation in 1987 and is now leading the company into the future as CEO of GFT Technologies SE. In addition to his role as head of GFT, Ulrich Dietz serves on various national committees. In 2013, he was appointed Vice-President of Bitkom. In this role, he actively promotes the development and expansion of international relations in Germany’s ICT industry. In this innovation column, Dietz will be writing regular comments on digital change, start-ups, IT trends, new business models and networked daily life – including his own personal impressions.

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