Think big and grow step by step

Trufa optimize operational performance and gain competitive advantage in the global marketplace

Please introduce yourself and your startup Trufa to our readers!
We are a RED team of founders (Retired Extremely Dangerous). We have conceived Trufa based on our collective experience.

Trufa enables to manage companies based on facts, real correlations and precise calculations. For the first time, to be expected effects of decisions can be precisely and instantaneously predicted. With Trufa, fact-based decisions replace gut feeling and unsubstantiated bias. Trufa goes even beyond the verification of human decisions. The system proposes autonomously how to best achieve the desired goals of the enterprise.

How did you get the idea to Trufa?
Trufa is the result of a “perfect storm” comprising business acumen (we managed large P&Ls in US companies), technology (in-memory columnar databases for big data, artificial intelligence and machine learning) and last but not least deep experience in statistical benchmarking of IT costs and performance of SAP systems (about 4,000 systems).

How difficult was the start and what challenges you had to overcome?
The start was pretty straightforward. Our biggest challenge was how to sell a product without any comparison; i.e. how to sell an iPhone if you have never seen and experienced an iPhone.

Who is your target audience?
We are targeting the office of the CFO of mid-sized companies of about half a million Euro in revenue up to worldwide companies in the manufacturing, automotive and process industries such as big car manufacturers or pharmaceutical giants.

What is the USP of your startup?
We have figured out how to quantify the relationships of all operational activities with their financial outcome; e.g. if you improve your on-time fulfillment by 2% you set free $2.5M cash and increase your gross margin by 0.7%. Nobody else can do this. This is (was) the biggest unresolved problem in business management since its beginning.

Can you describe a typical workday of you?
There was no typical day so far. We are learning constantly together with our customers.

Where do you see yourself and your startup Trufa in five years?
Trufa will be known as the one who conceived autonomous business management. Like SAP will be known for autonomous business execution.

What 3 tips would you give other Start-up founders on the way?
Think big and grow step by step
Be patient, try and try again, allow making mistakes and learn from them
Have fun

More information you will find here

Thank you Ralph Treitz, CEO; Günther Tolkmit, CDO; Prof. Dr. Andreas Mielke (CSO) for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

Sabine Elsässer

Sabine Elsässer is founder and chief editor of the StartupValleyNews Magazine. She started her career at several international direct sale companys. Since 2007 she works main time as a journalist. While that time she learned more about the Startup Scene, what made her start her own Startup Magazine the StartupValleyNews.

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