Sunday, July 3, 2022

Don’t be afraid to try new things

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Sabine Elsässer
Sabine Elsässer is founder and chief editor of the StartupValleyNews Magazine. She started her career at several international direct sale companys. Since 2007 she works main time as a journalist. While that time she learned more about the Startup Scene, what made her start her own Startup Magazine the StartupValleyNews.

Traya main goal is to treat hair fall from the root cause

Please introduce yourself and your startup Traya Health to our readers!

I co-founded Traya with Altaf. Traya is a new-age health startup that provides online diagnosis and doctor-prescribed treatments to all those suffering from hair fall. 

How did you get the idea of Traya Health?

Traya in Sanskrit refers to the threefold way, which is precisely what the company utilises to manage hair loss, by marrying the science and clinically proven results of western medicine, Ayurveda, and nutrition. Traya has documented its success with 1 lakh+ hair diagnoses and consultations in the last 18 months.

Why did you decide to start with Traya Health?

Altaf was going through a series of health issues including an uncontrollable thyroid, hair loss, and weight gain. During this journey we realised that the current hair loss treatment market is broken – no commercial shampoo, oil or serum actually works because hair loss needs a diagnosis and a doctor-prescribed treatment. On realising that not just Dermatology but combining Ayurveda and Nutrition can help to create a preventive approach for hair fall, we set out to help friends and families facing similar issues with a holistic three science formula.

What is the vision behind Traya Health?

Traya believes in treating hair fall through internal healing. Along with getting to the root cause of hair fall, our ultimate goal is to get every young Indian onto the #thetrayawayoflife to manage lifestyle-triggered health issues. Today we use the Traya philosophy for hair which we hope to take to every household. But there are numerous health conditions that need this approach such as digestion, sleep, cholesterol, and PCOD. Soon we’d like to help people in these areas too. 

How difficult was the start and which challenges you had to overcome?

For too long, the hair industry had made it very difficult for people to trust genuine treatments because none of the so-called hair fall treatments worked. So according to me, the biggest challenge would have been to switch the notion of people using shampoos and serums to fix hair fall. The other challenge would have been to make people understand that there is no genie in a bottle that can cure hair fall instantly. Finally, busting the myth that genetic hair fall is the final verdict rather they can fix this hair fall by treating the root cause provided they start early.

Who is your target audience?

Although 75% of Traya customers are men, we have seen a sharp increase in women customers (35%) in the recent past. The reason behind this is that hair loss in men is much more visible than in females because men experience a receding hairline with their forehead getting large while women experience a wider partition. 

What is the USP of your startup?

Traya is a solution oriented company where the main goal is to treat hair fall from the root cause. Each and every customer gets the benefit of a well thought out plan from our expert team comprising of dermatologists, nutritionists and ayurveda practitioners. We bring the best of 3 sciences all on one platform to manage something as stubborn as hair fall. After analysing over 1 lakh cases, we have the data to gauge whether our treatment plan will help you see guaranteed results or not and so we are confident enough to offer a 5 month money-back guarantee on our treatment plan. Traya also provides a hair coach to every customer to guide them along their hair growth journey and track their progress. 

Can you describe your typical workday?

I believe in starting early, it gives me a few extra hours to set my plan for the day and what we want to achieve as a team. Half my job is done when I plan out my tasks for the day. The rest of the day. I have all my calls aligned during the latter half so that my work is not hampered. At the end of the day, I focus on reviewing the data so I can have my learnings and accordingly plan the next assignment. 

Where do you see yourself and your startup Traya Health in five years?

At Traya, growth is important but our north star metric has always been the LTV of the customer. We have achieved a repeat rate of 80% with our consumers. We are in the business of managing hair loss and the disease is such that it takes 4-5 months to see the desired results. Our primary focus is not to sell 1 million SKUs of a product but to get 1 million people to benefit from the treatment. We’re building a brand that does not compromise on efficacy and is loved by customers. So in the next few years we wish to be the go-to for anyone who faces hair fall. We are also looking at venturing into new avenues of chronic health concerns and hope to get there in the near future.

What 3 tips would you give to founders?

Never underestimate or undersell yourself, be confident.

Wrong decisions are not the problem, slow decisions are.

Constantly learn and improve. Don’t be afraid to try new things

More information you will find here

Thank you Saloni for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

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