Traista App Lost. Found. Shopping Deals
Please introduce yourself and your startup Traista to our readers!
Sorin Puscau. Co-founder, CEO, Chief Strategist, Head Honcho, In Charge of A Many Things. Experience in mobile apps, B2B, B2C, retail banking, small business consulting, renewable energy. I enjoy making cools stuff, learning, mentoring, coaching and enabling people, not managing them.
How did you get the idea to Traista?
During a trip we came across the need to post a lost item to find it, but also to find places to eat that locals or other travellers visited. The available options were saturated with those with high marketing budgets, not necessarily the best places with best value. That’s how Traista was born.
How difficult was the start and what challenges you had to overcome?
Not difficult at all, but plenty of challenges because still working full time. It got a little crazy and still is, managing time between regular work, family, vacations, time off, holidays and weekends. We manage to deal with it by working smart not just hard, outsourcing small tasks and projects. Biggest challenge was deciding on layouts and key functionalities, as we wanted to make it simple, so anyone can use it. Even business owners that never advertised online, on a mobile, etc.
Who is your target audience?
Small businesses, shoppers, travelers. In that order.
What is the USP of your startup?
Free for users, low cost for businesses. Simplicity.
Can you describe a typical workday of you?
Wake up, check reports, review/discuss metrics. Act upon them. Review feedbacks, social media postings, email campaigns. Go to regular job, come home, repeat above. We meet regularly to discuss status, future, funding status, and growth implementation. We’re almost done with iOS , that took most of our time recently. Then we get back on the horse to grow that user base. Android is growing slowly, we can’t complain. We could boost that with a little more budget in advertising.
Where do you see yourself and your startup Traista in five years?
Doing the same, hopefully we will be able to delegate tasks to new employees. In five years I want to see Traista with over 5 million local businesses signed up, and at least half paying the premium monthly fee to post promos in advance.
What 3 tips would you give other Start-up founders on the way?
#1 Just Do It
#2 Self funding works
#3 Don’t be afraid to learn
More information you will find here
Thank you Sorin Puscau for the Interview
Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.