Do what you say, and say what you do

ThinkEngine Digital Marketing Agency:  Social Media and Email Marketing

Please introduce yourself and your startup ThinkEngine to our readers!
My name is Ben Michaelis, Founder of ThinkEngine.
ThinkEngine is a three-year old start-up Commercial Digital Marketing Agency. Our core aim to deliver genuine value and results to our clients, we look at things slightly differently to other agencies as we focus on how a client can achieve their overall Corporate objectives, not just their Marketing objectives. We specialise in Social Media, SEO, PPC & Email Marketing.

With our clearly defined ethos, my desire is to make ThinkEngne a happy and enjoyable place to work. As our revenue has grown, so has our team, we now have three fantastic team members who give 100% to the cause every day.

How did you get the idea to ThinkEngine?
Prior to leaving university I had lined up a Group Marketing Manager’s role at large Recruitment & Training group to the Logistics and transport sector. After 4 months in the role, I had decided that the role simply wasn’t challenging, interesting or enjoyable enough for me. Although the company ethos was fantastic, it simply didn’t deliver what I was looking to gain out of a role.

I then started to think what life could be like running my own business. I pitched an idea to my then boss, which was that I could do the current role on a freelance or self-employed basis for two days per week, and that would provide me with three days in the week to self-generate other new business. He accepted that offer and ThinkEngine was born!

How difficult was the start and what challenges you had to overcome?
After spending my first couple of days cold calling prospects, it was tough! We had to be ruthless and continue the cold hard slog with tele marketing. I also leveraged my existing social media networks on Linkedin and Twitter to self-generate new opportunities. After I found my first client, I then worked hard to find new opportunities to grow the business.

Since that day, the business has gone from strength to strength working with a fantastic range of clients from a wide range of industry sectors. We are fortunate enough to generate great referrals from existing clients to further grow our business.

ThinkEngine Digital Marketing Social Media, Email MarketingWho is your target audience?
Typically, Medium to large organisations who require the support of an outsourced Digital Marketing Team.

What is the USP of your startup?
‘We do what we say, and say what we do’. We don’t take on a project unless we know we can add genuine value.

Can you describe a typical workday of you?
As a Commercial Digital Marketing Agency, we are looking to grow our presence nationally and internationally. We have a plan to break into an international market by the end of 2018.

My role is to oversee day-to-day management for the business. My typical day can vary, but mainly this will consist of client account management, financial planning and/or attending client meetings. However, working in a small business means you always have to have an element of flexibility, things can change in an instant, and you have to be ready for that change regardless.

Where do you see yourself and your startup ThinkEngine in five years?
The business is currently growing in revenue and client size, which is fantastic, I hope for much of the same to be honest! My vision is to continue our ethos and approach to grow with our clients, and be with them on their journey.

By the close of 2018, I am keen to break into a new international market. The United Arab Emirates is a market which I know has great opportunity, mainly due to the strong economic growth and demand for Digital Marketing support. I feel it could be a good time for our team to offer services into a new market to diversify risk, and continue business growth.

Internally, there are always opportunities for our team to develop and improve! With new skills and knowledge, we can continue to deliver greater value to our clients. With the current rate of innovation in Digital Marketing, we are keen to ensure that ThinkEngine remains well positioned to advise clients on the latest developments, opportunities and innovations in our sector.

What 3 tips would you give other Start-up founders on the way?
My tips would be:
• ‘Do what you say, and say what you do’ – you will quickly gain the respect of your clients and build long-term business relationships
• No one knows everything, there is no harm in asking for help. I ask Marketing specialists for help every day, some see that as a sign of weakness, I see this as a sign of strength. No entrepreneur built a business without experts in their respective business fields supporting them.
• Learn from your mistakes – everyone in business will make a mistake at some point. Taking the time to sit back and understand what you could have done differently next time will be a great lesson to anyone and will make you more insightful moving forward.

More information you will find here

Thank you Ben Michaelis for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

Sabine Elsässer

Sabine Elsässer is founder and chief editor of the StartupValleyNews Magazine. She started her career at several international direct sale companys. Since 2007 she works main time as a journalist. While that time she learned more about the Startup Scene, what made her start her own Startup Magazine the StartupValleyNews.

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