What is the place of social media in SEO in 2022? How does social media affect SEO and how can you use social media tools in marketing? How does social SEO work?
Let’s start with the fact that direct links from social networks do not affect the ranking of documents in the search. Nevertheless, for Internet marketing professionals, social networks are a storehouse of traffic that can not only indirectly improve the place in the google rankings but also attract a targeted, solvent audience. According to Forbes, search and social both provide significant digital marketing potential.
Let’s look at the main ways to promote through social media:
Links from social media drive traffic to the site
Posts with high-quality content can garner likes, shares, and comments, so you can increase the number of people who see your post. A well-chosen description for the target audience will encourage users to follow the link to your site.
The attracted social traffic, in turn, will improve behavioral characteristics, which directly affects the google rankings. Double benefit: get visitors who can convert into a deal and improve the visibility of documents in search. To check the quality of your promotional methods, we recommend using SEO auditing tools, learn more about them here.
Getting external links using social networks
Quality inbound links remain a significant ranking factor. There are many trust sites that are looking for information on social networks for further publication on their resources. By posting your article, such sites become quality donors, leaving a natural backlink that leads to one of your pages.
The higher the quality of the content you produce and post on social media, the more likely you are to get a backlink. Try to post based on the interests of your group members, as this will encourage users to share your post.
Social media increases brand awareness
The Facebook audience for the second quarter of 2016 amounted to 1.71 billion monthly active users. The Twitter audience is about 317 million users. If at least a fraction of a percent of this entire audience learns about your brand, the result will be tangible!
Engage with social media audiences. Chat with them, respond to comments, ask questions, and engage them in discussions. This way, you can get new customers and fans for your brand.
Social network group profiles can appear in searches for a number of queries, just like websites
If you enter a branded query into the search, it is likely to see a group from the social network in one of the leading positions, along with the main site. Thus, if you constantly update the groups, you can take over the entire google rankings. Wherever the user clicks, they will be in contact with your brand. Sometimes, this can help to knock out negative information about your company or competitors’ pages from the first pages of the issue.
Make sure your social media profiles are up-to-date, updated regularly, and aligned with the design of the main site. With regular user contact with the brand, you will increase your awareness and, accordingly, the popularity of the snippet in the search results.
Social media is the best place to deal with negativity
If it so happened that you got a dissatisfied client for any of the reasons: you yourself are to blame, or the client is too picky – try to find him on social networks. If a negative review about your company is left in any group – respond to the negative with a constructive one directly in this group. So, you will show that you are interested in customer satisfaction and, as a bonus, this will be seen by a lot of other people who may be interested in your products/services.
Work with negativity, look for an individual approach to disappointed customers and they will become evangelists of your brand, tell their friends and acquaintances about you. Even in Internet marketing, word of mouth is not turned off.
Here are a couple of tips to get your SEO and social media working together:
Optimize social media profiles
Fill out your profile on the social network to the maximum, using all the platform’s opportunities. Moreover, try to optimize the information provided. To get started, identify the main keywords and phrases that are relevant to your business (compose a semantic core). Then use them in titles, descriptions, links, and wherever appropriate.
Optimize your content
You can often find groups and profiles whose content is not optimized for key queries. This is a big mistake. It is necessary to make sure that the search engine can attribute each new post to a specific topic, highlighting important keywords and phrases. Accordingly, these keywords and phrases must be present. A message whose subject matter is too vague and vague is not of great interest to search engines.
Connect with influencers
To quickly reach a large audience on any social network, you can partner with influential users and groups that have a large number of subscribers. Guest posts are an old and proven way of promotion.
Social networks love activity. Try to publish content regularly, quickly answer questions from visitors, actively comment on messages from other users, and subscribe to popular groups. This is perhaps one of the most important tips you can give about social media marketing. Inactive profiles quickly “die” as they become uninteresting to visitors. At the same time, “live” and active profiles, as a rule, grow and gain subscribers.
Social networks do not provide direct support in the battle for the TOP. Still, they can indirectly affect the positions and surprise you with the good effect of Internet marketing in general. As the audience grows in social networks, the result of the work being done will become more tangible. In any case, neglecting the sources of traffic, brand contact and other obvious benefits of working with social media is a big omission.
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Autor: Frank Hamilton
More articles from Frank Hamilton you can find here
Frank Hamilton is a blogger and translator from Manchester. He is a professional writing expert in such topics as blogging, digital marketing and self-education. He also loves traveling and speaks Spanish, French, German and English.
Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.