Never give up, succeeding is about letting go of your ego

Teenah Social Manufacturing: Affordable sustainable quality basics

Please introduce yourself and your startup Teenah to our readers!
We are a sustainable merchandise company with a strong ecommerce focus. As for our product lines we are aiming to focus on long lasting quality products, we want our clients to have the perfect merchandise for their company that reflects their values. Therefore we are focusing on working with quality materials, natural cotton, denim weaves and linen. Our clients have the opportunity to get creative with us, we support them in the realization of their creative image for their merchandise.

Further we also provide social media content with our orders, we offer to take pictures how their bag is made, so our customer does not only get merch but also gets content.

Our mission is to sustainable produce high quality affordable basics that can be customized with print, while create sustainable perspectives for refugee women of all ages through education and work in the Middle East. We are currently employing 27 Syrian refugee women and women from their host communities. These women are now able to have better life and education thanks to stable job opportunities that Teenah creates.

How did you get the idea to Teenah?
Teenah was established on idea to contribute to solve the world’s most pressing problems while at the same time building an innovative custom merchandise company that provides value to customers going beyond the actual product.

How difficult was the start and what challenges you had to overcome?
It was extremely challenging to set up the manufacturing unit in Jordan. Permits, legal work building a team, exporting and doing all the paperwork. We started with nothing, we went to clients with a sample started selling and collecting prepayments then we went to buy machines and hired the women, whom we have already contacted before.

With the cashflow we funded setting up our mini workshop of 10 people last year end of July, we have sold more than 100 000 bags since then and our operations have grown to almost 30 women.

Who is your target audience?
We mainly supply conferences, events, companies who need quality merchandise further we supply imprintable textile products to printers and merchandise distributors, as well as custom productions for agencies and other partners

What is the USP of your startup?
Affordable sustainable quality basics.

Can you describe a typical workday of you?
Get up in the morning, send emails, call run meetings, work until late at night.

Where do you see yourself and your startup Teenah in five years?
We want to be well-known established company on the market with employing more than 300 women by 2020. We want to remarkably increase the living situation of more Syrian refugee women and women from their host communities, while at the same time becoming a recognized market player with a strong ecommerce division, pioneering

What 3 tips would you give other Start-up founders on the way?
Never give up, succeeding is about letting go of your ego, pivoting if necessary and usually success goes to the last woman/man standing.
Things will always turn out different than you think so be prepared, make hard calls if you have to once the events change and don’t be too hard on yourself

More information you will find here

Thank you Martin Zvada for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

Sabine Elsässer

Sabine Elsässer is founder and chief editor of the StartupValleyNews Magazine. She started her career at several international direct sale companys. Since 2007 she works main time as a journalist. While that time she learned more about the Startup Scene, what made her start her own Startup Magazine the StartupValleyNews.

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