Learn not to overthink criticism and doubts placed on your ideas

Studio Graphene design, develop and market amazing mobile and web applications

Please introduce yourself and your startup Studio Graphene to our readers!
I started Studio Graphene ‘the studio of better things’ three years ago on a mission to help turn ideas into reality, having spent the previous eight years working on delivering enterprise projects for large consultancies such as Accenture. Studio Graphene offers full Digital Project Management, from creative app development to web design and IoT product development. We work with a range of companies from start-ups to Diageo and Coca-Cola.

How did you get the idea to Studio Graphene?
My big consultancy background meant that time and time again I saw that major corporations and the people that worked in them talked about great ideas but just couldn’t execute them. It was all talk. Before Studio Graphene there just didn’t exist the specialist capability in London to bring big digital ideas to life at speed.

Studio GrapheneHow difficult was the start and what challenges you had to overcome?
It was really hard to pull together a great team, this takes time but there’s nothing more important for a business. As for anyone who starts anything, it was even harder to win our first clients. People don’t want to do business with people without serious credentials; people could see we could talk the talk, but many weren’t prepared to find out if we could walk the walk. Our big break came when Agio, one of the first apps we built (designed to help users find the best currency exchange) was featured by Apple in the best new App category, showing the market we could really deliver.

Who is your target audience?
Anyone serious about turning a great idea into reality, anyone excited about working on a blank canvas to solve real world challenges – that’s who we want to work with. It can be a start-up or a corporate (we’ve worked with both) – it’s the start-up mindset we want in our clients.

What is the USP of your startup?
We specialise in delivering our client’s innovation. It’s all that we do, which is why we’re good at it. We believe Studio Graphene is the best place in London for anyone to go to if they have an idea and want help with turning it into something real.

We have proven time and again that we can deliver ambitious projects using existing technologies. We’ve built everything from the first app for a circular IoT device to creating the world’s first cashless restaurant (which has gone on to raise multi million pounds in funding).

Can you describe a typical workday of you?
Every morning I get up early to clear bottlenecked tasks to ensure my team has everything they need from me. The rest of my day is spent largely on meeting with clients we are working with or prospects we are trying to partner with. When all that is done, I’m a couch and Game of Thrones guy.

Where do you see yourself and your startup Studio Graphene in five years?
In five years, Studio Graphene will be even better at helping people turn ideas into reality, helping start-ups and large corporations invent new products or services using existing technology. The core of our future strategy focuses on developing intellectual property to facilitate idea creation – we’re going to invent great stuff that Studio Graphene and our clients will use to bring new ideas to life.

What 3 tips would you give other Start-up founders on the way?
Always be transparent and honest with your team, do not mislead them, maintain trustworthy relationships. Be self-aware that sometimes you’re ahead, sometimes you’re behind, but in the end…the race is only with yourself. Learn not to overthink criticism and doubts placed on your ideas. The important factor in founding a successful start-up is hold a firm belief in what and why you are doing it. And enjoy it.

More information you will find here

Thank you Ritam Gandhi for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

Sabine Elsässer

Sabine Elsässer is founder and chief editor of the StartupValleyNews Magazine. She started her career at several international direct sale companys. Since 2007 she works main time as a journalist. While that time she learned more about the Startup Scene, what made her start her own Startup Magazine the StartupValleyNews.

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