Find an idea that inspires you.

Sproot Tech: Unimat a Smart Interactive Fitness Mat

How did you get the idea to Sproot Tech?

When realized there is more place for innovative hardware products that saw before.

The idea of the Unimat?

Many kinds of exercising from Yoga to Zumba, Agility drills, Functional, Cardio, Core training and more… they all are required correct steps positioning. There can be one gadget that will help to study and practice them all and that can be the mat with lights.

How difficult was the start and what challenges you had to overcome?

It takes me to travel 10000km to China, Shenzhen. Without pieces of knowledge of Chinese language, leave on the couch for 1 year, save the last penny to be able to buy a bowl of rice the next day. Meet different cultural way of doing things. Go to a job for 6 days per week on mornings and evenings working on Sproot Tech.
Visit for 5-10 factories per one weekend day and communicate with manufacturers with an eng-chinese languages mix. Study the Chinese language in 12 months to basic level. (3000 characters speaking, reading, writing).

Who is your target audience? (Sproot Tech)

Old companies on the market who are too slow for developing new products.

Who is your target audience? (Unimat)

A woman from 24 to 45 who has a child or two who never had enough time for fitness or yoga classes want her kids to develop sports abilities.

What is the USP of your startup? (Sproot Tech)

Help companies avoid consumptions in developing new and innovative products.

What is the USP of your startup? (Unimat)

Easy learning. Progress measuring. Enjoy the game style of workout

Can you describe a typical workday of you?

  • Repeating company goals;
  • Do the main task for the day(now it’s a promotion of the product);
  • Lunch+Meditation;
  • Operational tasks Email&Manufacture&Software&Design&Text etc.;
  • Using the Unimat on my own, noting what to fix what to add;
  • Dinner+Walk/Workout;
  • Inspiration work (do anything that inspired me at the moment);
  • Recheck daily work. Make notes.

Where do you see yourself and your startup Sproot Tech in five years?

10 realized projects;
The capacity of realization 5 projects per year;
100 workers;
R&D office in Kyiv(hometown);
Own assembly manufacture in Shenzhen suburb;
Sale office in Los Angeles.

What 3 tips would you give other Start-up founders on the way?

Find an idea that inspires you.
Concentrate on this idea.
Push forward until it becomes real.

Crowdfunding on Indiegogo

More information you will find here

Thank you for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

Sabine Elsässer

Sabine Elsässer is founder and chief editor of the StartupValleyNews Magazine. She started her career at several international direct sale companys. Since 2007 she works main time as a journalist. While that time she learned more about the Startup Scene, what made her start her own Startup Magazine the StartupValleyNews.

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