Don’t wait to start selling your message

SKUN is the only athletic apparel manufacturer whose purpose is to help provide personal hygiene supplies and education to areas that need it most

Please introduce yourself and your startup SKUN to our readers!
Hey! My name is Ryan Bilak, 27 and I live in New York.

Every year, 1.8 million children around the world die from diseases that can easily be prevented with the regular use of soap. SKUN’s mission is to create a community of athletes who can help save lives simply by continuing to train. Every piece of SKUN athletic apparel sold provides enough soap to areas in need that will last one child up to an entire year.

The name, SKUN, comes from the Afrikaans word “skoon,” which means clean.

How did you get the idea to SKUN?
I was running one day and was thinking about how great my shower was going to be after. Lost in thought I started wondering how big of an issue access to personal hygiene items in third world countries is. After my shower I started doing some research and it turns out this a HUGE problem.

I connected with this issue immediately and I knew that the running community would as well. I wanted to create a way for athletes to simply continue doing what they were already doing while being able to help fight this problem and hopefully save some lives in the process. After some thinking, I thought that creating a line of athletic apparel would be the easiest way to get the message out into the community and start affecting change.

How difficult was the start and what challenges you had to overcome?
The most difficult part of the process was designing and manufacturing my first order of apparel. I had no experience prior to starting SKUN and I had to figure out how to navigate through a sea of manufactures, sample creation and importing my first order.

Who is your target audience?
Athletes of any age or skill level who love great workout clothes and love helping people even more.

What is the USP of your startup?
SKUN is the only athletic apparel manufacturer whose purpose is to help provide personal hygiene supplies and education to areas that need it most.

Can you describe a typical workday of you?
A typical day consists of:

-Fulfilling orders that came in overnight
-Designing new apparel
-Coordinating with manufacturers
-Reaching out to colleges and event directors to discuss partnerships

Where do you see yourself and your startup SKUN in five years?
In 5 years, my ultimate goal is to be the go-to provider for organizations that need high-quality custom apparel for their school or event while continuing to build a loyal consumer facing brand as well.

If SKUN can deliver the same or higher quality apparel at the same price and save lives along the way, I think it’s a no brainer for those organizations to partner with us.

What 3 tips would you give other Start-up founders on the way?
1. Don’t wait to start selling your message. If you wait for everything to be perfect before you launch, you’ll never launch.

2. Don’t go crazy on marketing spend right away, there are so many ways to get your first few sales without spending a dime on ads, sponsorships or having a table at an event.

3. If you’re not passionate about it then stop what you’re doing. You can’t expect your customers to love your product if you don’t love it yourself.

More information you will find here

Picture Ryan Bilak

Thank you Ryan Bilak for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

Sabine Elsässer

Sabine Elsässer is founder and chief editor of the StartupValleyNews Magazine. She started her career at several international direct sale companys. Since 2007 she works main time as a journalist. While that time she learned more about the Startup Scene, what made her start her own Startup Magazine the StartupValleyNews.

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