What is so good with an idea if you don’t do anything with it!?

Revolwe ™ is a surf brand developing high performance Surf Accessories with sustainable and Eco-friendly credentials

Please introduce yourself and your Startup Revolwe ™ to our readers!
My name is Jan Persson, I grew up in Sweden and lived most of my life here besides from traveling the world. My previous profession as a purchaser and my passion for surfing created the foundation for Revolwe ™.
Revolwe ™ is a surf brand developing high performance Surf Accessories with sustainable and Eco-friendly credentials.

How did you get the idea to Revolwe ™?
I’ve been surfing and doing watersports my entire life and feel a strong connection to the ocean. When I examined the market for surf accessories, I saw that something was missing regarding sustainability and eco-friendly credentials. That’s how the idea to Revolwe™ came to life.
There’s no better feeling to paddle out for pumping waves with your closest mates. To see the stoke on each other’s face and just be there in that magic moment!
This is something we want to give to our future kids, to your kids and everyone else’s. To be able to do this we need to enlighten the importance to keep on recycling and use waste as a resource along with sustainable and eco-friendly materials and to prove that you can create performing products with those materials. Unfortunately the ocean is one of the most polluted places on earth. Only ≈5% of plastics are recycled effectively and ≈33% ends up in our oceans. That is 8 million tonnes of plastic leaking out in the oceans every year, killing the marine life and polluting the waves we love! That is why we create surf products for both you as a surfer and the environment without sacrificing performance.

How difficult was the start and what challenges you had to overcome?
The start wasn’t difficult at all, I guess your mind set makes it difficult or not. One of the biggest challenges I had in the beginning was to find the right materials that hadthe sustainable- eco-friendly credentials I was looking for.

Who is your target audience?
Surfers around the world, which is approx. 30 million people and constantly growing. But we’re also want to enlighten other people and business to make their effort, to start convert to a more sustainable living.

What is the USP of your startup?
We are brave enough to say that we produce the world’s most sustainable / Eco-friendly surf leash using a unique combination of Yulex® and polyester made from PET bottles. The Yulex® natural rubber in our leashes comes from sources that are Forest Stewardship Council® certified by the Rainforest Alliance. Only 0,5% of the world’s rubber supply currently comes from FSC certified sources.By replacing conventional neoprene with Yulex® we are able to reduce CO2 emissions by ≈80% compared to conventional leash cuff. In addition, for every leash produced, the use of certified post-consumer PET-bottles reduces energy consumption with 3000 BTUs, which is equivalent to 1 deciliter if gasoline.

Can you describe a typical workday of you?
Well, I guess my workday is like a typical entrepreneur in a start-up. I wake up around 05.30-06.00 a.m. and right away checking my e-mails.
Then I make a largepot of coffee and get into the tasks that needs to be done. Mostly I’m having my lunch in front of my computer, still working.
Some days I’m trying to force myself to take 10 minutes for mindfulness meditation. I encourage everyone to start with it, you will become more conscious and thereby make wiser choices and better manage the pressures in professional life and focus on what is essential. I continuing work to around 05.00-06.00 p.m. when I’m having some dinner. After dinner I get back to work for a couple of hours and shutting down my computer around 08.00-09.00 p.m.I must say that I don’t have any fixed working hours some days I sit up almost all night too. Anyway I always make sure to carry my smartphone with me everywhere to keep me updated on e-mails and answer them asap.

Where do you see yourself and your start-up in five years?
In five years we’ve expanded our product line. We’re working closely with distributors globally and have a few employees.

What 3 tips would you give other Start-up founders on the way?
Wow, I got too many I think but here are 3 tips…
1.Don’t think too much!
Well, many peoplesits and wait for a good idea because they think you need a good idea to get starting. In my opinion, there is no such thing as good ideas. What is so good with an idea if you don’t do anything with it!? It’s all about what you are doing with your idea, how you concretize it and pull it off in the right context that makes something good out of your idea.
To effectively use your time is essential in Startups. You could avoid chaos and focus on the right thing at the right time if you create a visual timeline as a tool. For an example, if you’re going to present your product or service at a certain deadline, break down the process from start to finishand set milestones and deadlines so you effectively distribute and use your time wisely to get to that goal without too much stress.
Network and share your ideas with other people who might provide you with the opportunity to avoid some of the common mistakes they experienced.
It will help you to expand your knowledge and let you see things from another perspective.You are not only connecting with the people you’re talking to but building connections with their network too.
Networking will also result in opportunities you never could imagine.Whether it’s a request of your product or partnership offers, you need to be ready to catch any opportunities when they come.
You might wonder where I network? Everywhere! It doesn’t matter if it’s at an exhibition, a social event or on anairplane. By networking your confidence will increase, you push yourself to talk with new people and you never know before the conversation which connections or knowledge that person has. So, start talking and swap business cards!

More information you will find here

Thank you Jan Persson for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

Sabine Elsässer

Sabine Elsässer is founder and chief editor of the StartupValleyNews Magazine. She started her career at several international direct sale companys. Since 2007 she works main time as a journalist. While that time she learned more about the Startup Scene, what made her start her own Startup Magazine the StartupValleyNews.


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