Be better than yesterday and never promise for tomorrow

Refinery Coffee international multi-roaster specialty coffee bar and specialty coffee store

Please introduce yourself and your startup Refinery Specialty Coffee to our readers!
I am a born Berliner, an entrepreneur and specialty coffee enthusiast Bora Ozbek. One of the co-founders of the international multi-roaster specialty coffee bar and specialty coffee retail store – Refinery High End Coffee in Berlin. We started in 2015 with the first location and Mitte and opened a second one in Kreuzberg couple of months ago.

How did you get the idea to Refinery Specialty Coffee?
The coffee culture and curiosity about all the processes involved in the sustainable coffee production was in the interest zone for a while. I’ve been reading, watching documentaries and getting the information and knowledge for ages. My aspiration was to combine the experience in the transparent business and qualitative coffee approach. As a result, Refinery high end multi-roaster specialty coffee bar opened its doors in 2015. The third wave cafe is based in a beautiful and lively neighbourhood by Spree.

It’s been two years we were working on a new specialty coffee retail concept which finally was released in July. Refinery Specialty Coffee Store in Kreuzberg stands for the unique symbiosis between third wave coffee retail and service. At the time being we are proud to serve and stock our carefully selected leading international roasters coffee, Tim Wendelboe, Colonna Coffee, da Matteo and Per Nordby, exclusively in the both locations.

How difficult was the start and what challenges you had to overcome?
In these two years, I have learnt that there is an ultimately long way to go until the mass society can absorb more information about coffee origins, re-think the alternatives and decisions, and drink more sustainable coffee. Education is a long term practice and it craves for the patience, passion, and empathy. We believe that Refinery Specialty Coffee Store works to inspire others to choose more socially responsible lifestyles. It is a challenging aspiration that we live and overcome at once.

Who is your target audience?
Many things have changed in Berlin’s specialty coffee scene. It became more promising and emerging. The curiosity and expectations of customers pushes the scene to develop every day. Right now, Refinery seems to be a core of the curious specialty coffee enthusiasts, geeks, and lovers. The majority of the customers know about third wave coffee, origins, processes involved. They are open to try advanced things, explore our selected coffees, get to know more about the farmers and roasters. Our clients are eager to support transparent, sustainable business and enhance the development of the coffee cultivating countries.

What is the USP of your startup?
Refinery Specialty Coffee Store itself is an echo of the new prospects in the third wave coffee scene. It is a quiet oasis dedicated to the highest quality coffee and art of preparing it. Our key aim is to bring coffee to the masses, closer to the people. We individually educate how to brew coffee at home or workspace and organize free mini cuppings on spot in store. Refinery Specialty Coffee Store is a platform for the outstanding specialty coffee purchasing experience. Moreover, the philosophy and story of the farmers, roasters and products is accurately presented and integrated in the whole merchandising and design.

The space is an alliteration to the gallery: the epicenter of the attention is a brass and luxurious coffee bar and barista behind it. Therefore, the color pallet has a great match with the surrounding and keeps the eye calm. The major concentration stays in the refined coffee taste and aroma.

Where do you see yourself and your startup Refinery Specialty Coffee in five years?
Hard work, belief in the business model and idea, strong team that is based on the shared values bring the highest results. The society takes small steps towards more sustainable lifestyle where the quality plays the first role. People are getting more and more conscious and curious about the product’s origins, conditions of the production and distribution. As a result, in the near future there will be a higher number of those who make a choice to support local businesses and products, who choose rather less but better. And that’s the way Refinery sees and goes.

What 3 tips would you give other Start-up founders on the way?
Anticipate the need instead of a trend. Stay individual, brave and courageous to show your unique angle – nobody needs a copy. Be better than yesterday and never promise for tomorrow. Think globally and act locally.

REFINERY SPECIALTY COFFEE STORE, Skalitzer strasse 104, 10997 Berlin.

Opening hours: Monday – Friday, 9am – 5pm
Saturday, 10am – 5m

More information you will find here

Thank you Gintare Adomaityte for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

Sabine Elsässer

Sabine Elsässer is founder and chief editor of the StartupValleyNews Magazine. She started her career at several international direct sale companys. Since 2007 she works main time as a journalist. While that time she learned more about the Startup Scene, what made her start her own Startup Magazine the StartupValleyNews.

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