Saturday, October 16, 2021

Think bigger. Thinking bigger makes everything easier in the end

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Sabine Elsässer
Sabine Elsässer is founder and chief editor of the StartupValleyNews Magazine. She started her career at several international direct sale companys. Since 2007 she works main time as a journalist. While that time she learned more about the Startup Scene, what made her start her own Startup Magazine the StartupValleyNews.

Interview with Radek the co-founder of SENS ans Cricket Lab about vision and the products

Please introduce yourself.
I’m Radek, I am the co-founder of SENS and Cricket Lab

What is your vision for these comapnies?
Cricket protein could be the simplest radical improvement in quality and sustainability of our diet but has been too scary and expensive for mainstream food market. We set up everything at SENS with one goal: to make these insects the new normal. From the SENS next-gen food products we created a demand for insect food products, then moved on to developing a stable supply chain behind them by opening Cricket Lab – the world’s biggest cricket farm – in Chiang Mai, Thailand

How did you get the idea to Cricket Lab?
Working on SENS we quickly recognized the need for affordable and safe cricket flour. It is THE crucial ingredient for any insect food startup to scale. We need a lot of cricket flour for a great price. This price and capacity problem is what we are tackling at Cricket Lab

How difficult was the start and what challenges you had to overcome?
This is a third company I started, so I don’t see them as challenges anymore, but just expected problems that need solutions. The team, investment, technology, various calculations for our business model, planning… everything has to be sorted out. Securing investment for a cricket farm located in Thailand was quite an obstacle. However, we found a true innovator as a business angel

Who is your target audience?
Companies that could improve their food products with our cricket flour.

Which products do you have in the portfolio?
We mainly sell the cricket flour made at CricketLab B2B to other companies. In B2C market, we sell SENS protein and energy bars made with cricket flour as well as a bread with cricket flour.

What is the USP of your startup?
A unique combination of interesting product portfolio with large scale cricket farm. Tackling both social problems at once.

Can you describe a typical workday of you?
I am responsible for operation of the farm but also the more challenging marketing of cricket flour to consumers. How to communicate the benefits? How to make this big step in heads of people the easiest? Answering these questions is my goal. However, as we are still a startup, my day is hard to define. Lots of emails, lots of phonecalls and lots of ideation for new claims, packaging, content…

Where do you see yourself and your startup SENS / Cricket Lab in five years?
As the number one insect company in the world! We want to have portfolio of known products with improved nutritional value with less impact on natural resource. Also, cricket flour should be much cheaper by that time thanks to automation.

What 3 tips would you give other Start-up founders on the way?
Think bigger. Thinking bigger makes everything easier in the end. You will either win or learn. When getting an investment, always take smart money, because you don’t know what you don’t know. And: drink a lot of coffee.

More information about SENS find here

More information about Cricket Lab find here

Thank you Radek Hušek for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

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