Porsche invests seven-digit figure in Startup evopark first investment by new Porsche Digital GmbH
The newly founded Porsche Digital GmbH is going on the offensive. The wholly owned subsidiary of Stuttgart-based Porsche AG invests a seven-digit figure in parking solution specialist evopark. Porsche will hold a minority stake in the Cologne-based startup, which is seeking to revolutionize parking in city-centers. Free digital parking cards replace paper tickets; gates open automatically at many car parks and underground parking facilities. Parking fees are paid conveniently at the end of each month. The evopark app shows available parking spaces at car parks and offers direct navigation to drivers.
This investment is the first by Porsche Digital GmbH since it has been founded in May 2016 – a step on the path to Porsche becoming the leading supplier of digital solutions in the premium segment of the automotive industry. “Greater convenience, faster, better – it is exactly this kind of approach to digital transformation which fascinates us and goes with Porsche,” says Porsche CEO, Oliver Blume.
Currently, the parking service is already available in 16 German cities and at 37 car parks and underground parking facilities. National and international car park operators such as B+B Parkhaus, GOLDBECK and Q-Park are working closely with the start-up. Cooperation partners also include the major manufacturers of parking management systems, Scheidt & Bachmann, as well as SKIDATA, the AXA insurance company and renowned retail chains offering parking validation to shoppers.
Porsche drivers park for free
“We are working feverishly on including attractive value-added services so parking becomes a positive experience for our customers. The cooperation with evopark is our first systematic step in this direction,” says Peter Jost, Director Sales Coordination & Strategy at Porsche. Already today, as part of a joint pilot project, Porsche and Audi drivers can park at no charge for the first hour at parking garages operated by evopark partners for a period of three months.
“Porsche is giving us real impetus in establishing a nationwide digital parking service,” says evopark executive Tobias Weiper. “The search for a parking spot creates almost 30% of inner-city traffic. At the same time, however, car parks still offer many available spots.” evopark therefore contributes positively to inner-city mobility. The goal, according to Weiper, is “an open platform for off-street parking in Germany and Europe. The digital customer experience is the primary focus for Porsche Digital GmbH. “At the same time we are cooperating with external partners and talents who share this vision,” says Thilo Koslowski, managing director of Porsche Digital. Porsche
Source: evopark GmbH