Keep your eye on the ball

Panache Crowd Marketing Platform get real people to share your story

Please introduce yourself and your startup Panache to our readers!
Ibrahim is a 25 old serial entrepreneur based out of Birmingham. Having run and sold multiple businesses in the past he is now Founder of The World’s First Crowd Marketing Platform, Panache.

Panache is marketplace that leverages the power of the billion+ social media users to advertise on behalf of brands. To put it simply brands are able to list content on Panache and get thousands of real people to come together and share it with their friends. In return, the guys who share the content get a slice of the ad revenue and are given exclusive discounts and offers. With word of mouth marketing being the most powerful driver behind any brand, Panache has now brought this online and on demand.

How did you get the idea to Panache?
Whilst I was running my previous companies I was frustrated at the fact that I couldn’t find any simple, engaging or cost effective way to advertise my businesses online. Anything I did find was either too complicated or would just burn a hole in my pocket. And that’s when I came up with Panache, a simple platform where brands list their content and a crowd of people come together to spread the word.

How difficult was the start and what challenges you had to overcome?
When I come to think of it the start was pretty easy, it was just me and my imagination. The thought of creating the next big thing would get me out of bed every day and have me rushing to my desk. I used to think once I get the platform built everyone will be lining up to use it as it’s a no brainier. Now that the platform has been built I realised that this is where it actually gets tough.

You have many challenges from raising finance, building your team, proving why you’re better than your competitors. The list is endless. You have to figure a way as to how you’re going to get clients and when you do how you’re going to keep them. Then all of a sudden your team members are off sick and all the problems are again on your lap. But the great thing is, for every time you have a problem that you haven’t solved before, your brain is levelling up and it’s making you more able than ever before.

Who is your target audience?
Our target audience for Panache are small and medium sized businesses, because as a startup ourself we understand the challenges of marketing and how expensive it can be. This is why our pricing model allows companies to list campaigns for as little as £6.00. So now, even companies with the smallest of budgets can have a chance to get them self out there.

What is the USP of your startup?
The USP of Panache is definitely our brilliant algorithms that allows thousands of people to talk about the same thing at exactly the same time. We could also say our pricing model which opens up the use of Panache to almost every company looking to advertise.

Can you describe a typical workday of you?
The life of an entrepreneur is extremely unbalanced. One day you’re in the office from 7am and another day you’re sending emails from the shower. No working day is the same and if anyone tries to tell you different they’re probably not an entrepreneur.

Where do you see yourself and your startup Panache in five years?
Looking at our plan for Panache we are on track for our 5 year exit. I would disclose it, but I really don’t want to jinx it. Where it goes for me, I’ll one hundred percent be involved with another startup.

What 3 tips would you give other Start-up founders on the way?
My three tips for founders would be

1: Keep your eye on the ball.

Whilst running a startup you’ll get many distractions, offers from highly paid jobs, friends that are doing better than you and business opportunities that will generate revenue instantly. All of this is nothing but distractions that will either slow you down or have you quit on your dream. It’s important to keep focus and have a tunnel vision.

2: Do it because you want to and not because everyone else is doing it.

If you’re on you’re way to building a company but you find yourself constantly demotivated. Ask yourself one question, ‘is this really what I want’. Often people get mistaken on the fact that, if something makes another person happy or successful that same thing will also make them happy and successful. If this is you then you’re wasting nothing but precious time. Take a step back and do what you’re good at, before you know it you’ll be the founder of another startup which motivates the crap out of you.

3: Be patiently, impatient.

What I mean by this is, whilst you need to be patient for your startup to build as nothing is an overnight success. You still need to be impatient and try win at every step like times running out. This will keep you on track for all your milestones and on some occasions get you to your goal faster.

More information you will find here

Thank you Ibrahim for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

Sabine Elsässer

Sabine Elsässer is founder and chief editor of the StartupValleyNews Magazine. She started her career at several international direct sale companys. Since 2007 she works main time as a journalist. While that time she learned more about the Startup Scene, what made her start her own Startup Magazine the StartupValleyNews.

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