Never be afraid to deviate away from your original plan

One Stop Media helping businesses realise their digital potential

Please introduce yourself and your start-up One Stop Media to our readers!

I’m Ralph Kalsi, a Digital Growth Hacker & Founder Of One Stop Media. I live in Melbourne, Australia and have been facilitating meaningful business objectives for over 10 years now. In that time, I’ve managed to achieve a lot in the marketing and tech fields.

I went from working in large-scale digital companies to owning one. I was one of the first to understand the shift from print marketing and quickly became a pioneer for digital implementation. This is how One Stop Media was born.

I founded digital marketing agency, One Stop Media, in 2013, to continue helping businesses navigate this space. And I recognised that there was a considerable lack of all-inclusive digital agencies around. I set out with a clear objective in mind- to help businesses realise their digital potential. And I stayed away from the buzzwords like impressions and clicks and focused on helping businesses invest in the right digital solutions for their needs.

Since then, I’ve been able to help businesses big and small in achieving measurable and sustainable growth. I believe digital marketing should be an achievable and accessible tool every business can harness to achieve success. That’s why I’ve kept ROI at the forefront of everything I do. This has made One Stop Media a digital ally for businesses across Australia. One Stop Media has expanded from 2 employees to 40 as we continue to explore digital ecosystems like IoT & Blockchain.

How did you get the idea to start One Stop Media?

After working as a business analyst and consultant in some of Australia’s biggest companies, I soon became aware of the unmatched possibilities digital tools could have on a business’s marketing plan. I noticed that other digital agencies were preoccupied with impressions and clicks and that nobody was talking about what really matters: conversions, revenue and ROI. I resolved to do things a little differently.

Why did you decide to start One Stop Media?

The impetus for me came when I noticed the genuine lack of collaboration between businesses and marketing agencies. Not only were these agencies selling businesses on metrics that had no real resonance with measurable growth, but they also sold a ‘one size fits all’ digital approach.  One Stop Media was created in response to this and has been rising above the industry noise ever since.

What is the vision behind One Stop Media?

From the very beginning, One Stop Media has stayed ahead of the digital curve. My vision remains the same: to predict trends, rather than follow them. In an industry full of look-a-likes it was imperative that we stuck to our guns and focused on what made us different. Being an all-inclusive agency was also a big part of my vision. As a business consultant, I saw first-hand the inconvenience of enlisting different agencies for development, design and technical support. I saw the demand for a one-stop digital shop, an agency full of experts each with their own specialisation. Rather than blending in with the crowd, One Stop Media has always been committed to staying true to our roots and abiding by our values.

How difficult was the start and which challenges you had to overcome?

Starting a business is hard and starting a business in a saturated marketplace is even more challenging. Once I had a clear vision of my business and what it would do, I began recruiting specialists that could set One Stop Media apart from the rest and offer a comprehensive range of digital services. I focused on collaborating with businesses to achieve real results and built a portfolio I could be proud of.

As time has gone on and the business has grown, I find myself overcoming challenges all the time. It can be difficult being in an industry that is constantly changing and adapting to technological advances. I’ve found that having a great team behind me helps. Fostering a creative and innovative work environment has helped to keep One Stop Media ahead of the digital curve and subsequently ahead of our competitors. This is why you’ll see us investing in Chatbots, IoT & Blockchain technology.

Who is your target audience?

Our services are all customisable. That means that they can be tailored to suit a variety of business models. Our client-pool generally consists of small to medium businesses looking to develop a website, e-commerce solution or digital marketing strategy. If you have a business and a vision, then we can help to bring it to life!

Can you describe your typical workday?

The unpredictably of my day-to-day is one of the things I love about my job most. I start my days with a run before heading into the office to touch base with the team. After we’ve formulated a plan of action for the day and I’m finished with any in-house meetings, I usually hit the road connecting with potential and existing clients and coming up with innovative ways to supercharge their digital presence. I never finish my day without listening to a podcast (usually blockchain & tech-related) and engaging with industry-related videos, articles & blogs. I find this gives me lots of ideas to go into the next day and pass onto the team.

Where do you see yourself and your start-up One Stop Media in five years? 

The digital landscape is a constantly evolving one and I’m excited for One Stop Media to grow and change with it. Going forward, I’ll be looking to integrate emerging technologies like Blockchain into our services to help businesses harness these digital opportunities. I’m confident that by staying true to our client-driven ethos we can continue our ascent to being Melbourne’s leading digital marketing agency.

 What 3 tips would you give to the other Start-Up Founders?

Never be afraid to deviate away from your original plan

Allow your business to grow without the pressure of expectation

Engage with your team, clients & peers, regularly. This is how you learn. And most importantly,  make time for yourself, your family and your friends outside of work. This will give you clarity and perspective.

More information you will find here

Thank you Ralph Kalsi for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

Sabine Elsässer

Sabine Elsässer is founder and chief editor of the StartupValleyNews Magazine. She started her career at several international direct sale companys. Since 2007 she works main time as a journalist. While that time she learned more about the Startup Scene, what made her start her own Startup Magazine the StartupValleyNews.

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