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Sabine Elsässer
Sabine Elsässer is founder and chief editor of the StartupValleyNews Magazine. She started her career at several international direct sale companys. Since 2007 she works main time as a journalist. While that time she learned more about the Startup Scene, what made her start her own Startup Magazine the StartupValleyNews.

Ohh-Med Medical Vertica helps men who are dealing with erectile dysfunction

Please introduce yourself and your startup Ohh-Med Medical to our readers!

I’m Daniel Lischinsky, founder and CEO of Ohh-Med Medical, a med-tech startup company that develops and manufactures innovative, patented medical solutions for the treatment of erectile dysfunction in men using radio waves (RF). Vertica, our first device, allows for self-care and home treatment, is non-invasive, and does not require a prescription from a doctor.

How did you get the idea of Ohh-Med Medical?

Around the world, hundreds of millions of men suffer from erectile dysfunction but tend to ignore it or refrain from seeking help because of embarrassment. At Ohh-Med Medical, we have developed a technology that uses RF energy to rehabilitate collagen tissues in the physiological mechanism that is responsible for erection.
My interest in this topic began with a scientific study I read in 2015 that pointed out a connection between the strength and quality of collagen fibers in the penis and the strength of an erection. When I came across this article, it became clear to me that I could leverage the experience and knowledge I had acquired from my previous startup – which specialized in RF-based skin treatments for collagen restoration – to develop a rehabilitation treatment for erectile dysfunction.

Why did you decide to start with Ohh-Med Medical?

As mentioned, around 15 years ago I founded my first startup, EndyMed. We developed unique medical devices for skincare (skin tightening, acne, cellulite, etc.) based on RF technology. I registered a patent and we received CE and an FDA De Novo approvals for Collagen Remodeling treatments.

In 2018 I left EndyMed with the goal of developing more medical applications based on a new patent technology. After learning about the connection between penile collagen tissues and the erectile mechanism, I raised a seed investment from a private investor, founded Ohh-Med Medical, and developed the Vertica prototype. In 2020, the ArbelOn Fund joined as an investor, and today the company enjoys a very high order and sales rate.

What is the vision behind Ohh-Med Medical?

The vision of Ohh-Med Medical is to help any man who is dealing with erectile dysfunction to improve the quality of erection with a home and non-invasive treatment, in order to experience normal and healthy sexuality that will have a positive effect on his quality of life in the physical and mental aspect. We are proud to pioneer a groundbreaking solution with Vertica®, which gives back men their self-confidence and natural functioning.

How difficult was the start and which challenges you had to overcome?

The first steps were challenging because we work on an hypothesis and it required a lot of energy and belief in what you do to achieve the first results. Once we started seeing positive results, we enter in a second phase of fine tuning the technology and product.

Who is your target audience?

The Vertica device is marketed directly to private consumers, but we are developing additional and advanced equipment for use by physicians in clinics and medical centers.
Currently, the device is only available in Israel. It will be made available in the US and Europe through local distributors following CE and FDA approval. Local distributors will also sell the device in the Asian and Russian markets, subject to local approvals. Additionally, we recently signed a major distribution agreement in Brazil.

What is the USP of your startup?

Unlike other solutions for the treatment of erectile dysfunction (pills, injections, surgery for prosthesis implantation, etc.), Vertica is designed to achieve a natural long-term erection regardless of the time at which you engage in sexual activity. Our RF technology  improves the penile collagen tissues and thus restores the erection mechanism so that the patient returns to enjoying a spontaneous erection, without preparations or any planning that impair spontaneity.


The treatment is performed independently by the patient, about twice a week for 15-30 minutes, depending on the need and severity of the erectile dysfunction. When there is an improvement, treatment can be stopped and returned later if needed. The Vertica device is very easy and convenient to operate, safely and non-invasive.
Because it does not require a medical prescription, the Vertica device is marketed directly to the customer on the Ohh-Med Medical website, without the need for any interaction with salespeople, store representatives, or doctors. The device is shipped to the patient’s home in a closed kit that does not disclose its contents, in order to secure discretion.

Can you describe your typical workday?

Sure, 8:30 – 9:00 at Ohh-Med offices, pushing R&D, Manufacturing, marketing and sales activities with each Ohh-Med employee responsible for each area, then when USA/Canada wake up, start conferences… finally and usually late hours of the day, I have some time for myself to think on next steps and new technologies for Ohh-Med.

Where do you see yourself and your startup Ohh-Med Medical in five years?

I see myself leading Ohh-Med as an international company with few technologies and multiple products in the market. We are building a robust and healthy company for long time…

What 3 tips would you give to founders?

With your permission I would like to give 5 tips:

Believe in yourself and your product/technology

Believe in yourself and your product/technology

And believe in yourself and your product/technology

Work hard! no matter what…

Bring the best partners you can! you can’t do it alone.

Photo Credit: Shay Vazdias

More information you will find here

Thank you Daniel Lischinsky for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

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