Saturday, May 28, 2022

Be passionate about what you are doing

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Sabine Elsässer
Sabine Elsässer is founder and chief editor of the StartupValleyNews Magazine. She started her career at several international direct sale companys. Since 2007 she works main time as a journalist. While that time she learned more about the Startup Scene, what made her start her own Startup Magazine the StartupValleyNews.

Néit a smart collapsible hardcase luggage for travel

Please introduce yourself and your startup Néit to our readers!
I’m Christian the founder of Neit. I attended university at King’s College London and Imperial College London before embarking on a career within Financial Services which ultimately took me down a path of entrepreneurship. At Néit we create beautifully engineered, problem-solving innovations for the travel industry. Our smart, collapsible hardcase luggage complements modern urban lifestyles from the moment we pull the case out of our closet all the way to putting it back in at the end of the trip.

How did you get the idea to Néit?
I was travelling regularly for work and living in a small London apartment. And I regularly stored my luggage in the corner of my bedroom, which caused frustration due to lack of pace and also a lot of clutter. I favoured hardcase luggage as it looked smarter entering a meeting, as well as providing superior protection and aesthetics.

After being unable to find a solution that fit my needs, Neit was born.

How difficult was the start and what challenges you had to overcome?
The process of starting and developing the business was incredibly challenging. Coming from a financial services background I had little experience of taking a concept through ideation, design, prototyping, manufacturer sourcing, tooling, sampling and eventual production. I slowly overcame the challenges by finding partners to assist where I had weaknesses. I found a design agency with positive referrals, worked with a prototyping company, gained assistance with sourcing a manufacturer with the skillset to assist with taking the prototypes through to production.

Who is your target audience?
Our primary target audience are urban professionals living in cities. They travel regularly for work and pleasure, but often have issues storing their luggage in their apartments and on the road.

What is the USP of your startup?
We’re trying to look at the world differently and convert travel frustrations into genuinely useful products that add value to travellers. Our first proprietary designed and manufactured product, the NeitCase is a collapsible hardcase suitcase with 3 unique design innovations. Our suitcase is the first hardcase bag in the world to be able to collapse down flat (3 inches) for convenient storage. In addition to this, we have also invented the worlds first collapsible wheel system as well as a carabiner-style handle for clipping additional bags and shopping while on the road, as well as hanging your collapsed case in your closet.

We also offer an optional tracking device which slips seamlessly into a hidden pocket in your bag and notifies you via Bluetooth if you’re bag has moved a certain distance from you and allows you to locate your luggage (almost) everywhere in the world via GSM/GPRS.

Can you describe a typical workday of you?
I don’t tend to have a typical workday. At present we’re very focused on production, logistics and finalising our current investment round. In addition to this we’re working on new products and new versions of our flagship product. On any given day I could be speaking to our warehousing partner about new country setups, chatting and providing information to our freighting partners, speaking with potential investors and lawyers, demoing our products at events, speaking with new manufacturing partners and running through design improvements with our product designer or manufacturing partner.

Where do you see yourself and your startup Néit in five years?
Our 5 year goal is for Néit to be a leader in innovation within the travel industry with multiple products in the market, retailed and distributed across Asia, Europe and North America.

What 3 tips would you give other Start-up founders on the way?
Be passionate about what you are doing
Research everything thoroughly
Find someone more experienced than you to help guide you through the process


More information you will find here

Thank you Christian for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

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