Sunday, January 23, 2022

Work on something you would buy yourself

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Sabine Elsässer
Sabine Elsässer is founder and chief editor of the StartupValleyNews Magazine. She started her career at several international direct sale companys. Since 2007 she works main time as a journalist. While that time she learned more about the Startup Scene, what made her start her own Startup Magazine the StartupValleyNews.

MoveNation help people to achieve their lifestyle goals through relocation

Please introduce yourself and your startup MoveNation to our readers!

Peter: CEO. Peter comes from a background in VC & PE finance. He is also the co-founder of Nest CPH that has incubated startups worth more than 500M USD. 
Simon: CTO. Simon comes from a background of multiple development roles and is about to graduate from DTU.

MoveNation is a global migration tool to help people achieve their lifestyle goals through relocation. The MoveNation search engine aims to filter 100.000 cities and towns and can process massive amounts of city data that are relevant to deciding where to live and match it to each person’s lifestyle preferences and financial situation. We aim to help users understand their options, demystify the impacts of relocation and enable confident decision-making. While we make quality life abroad a reality and help uplift local economies, we simultaneously help solve the global pension crisis that impacts everyone by inspiring relocation as a strategic solution.

How did you get the idea of MoveNation?

Having worked around the world with the topic of finance I (Peter) found it fascinating that you in 2021 literally could buy a ticket into space, but not quickly get an overview of what country would be ideal for you to live in from a leisure and financial point of view.

Why did you decide to start with MoveNation?

Because I had followed competitors that had tried to do something similar over the last 10 years, but never quite fulfilled my needs. Also, I did not believe it would ever come if we did not make it.

What is the vision behind MoveNation?

To help people live better for less using relocation as a powerful tool. On top we are also proud to be a partial solution to the $400 trillion pension problem coming in 2050, due to exponential aging and underfunded pension plans. Relocation can be a great alternative for many.

How difficult was the start and which challenges you had to overcome?

So far it has been the classical startup hard with finding a team, capital and so on. However, the hardest thing has to be extracting the right data and build the tool. 92% of city data is not collected.

Who is your target audience?

20% early retirees or FIRE people as they are called (Financial Independence Retire Early) 80% actual retirees that have a certain amount of funds and would like to make the most of them.

What is the USP of your startup?

We take something very complex and make it simple. We gather data that was not there before and filter it to our user’s needs.

Can you describe your typical workday ?

30% deep work 20% team talks 30% investor talks 10% hiring 10% marketing 

Where do you see yourself and your startup MoveNation in five years?

The world’s best relocation platform that also works with cities and nations to make them more attractive for users/citizens. 

What 3 tips would you give to founders?

1) Do not start a company before having worked with 1-2 startups before. Learn from them, so that you do not have to pay for costly mistakes.

2) Work on something you would buy yourself. At least you will have one happy customer. At MoveNation our hedge is that the intel we get from building our product is 100X our investment already because the financial upside of a smart relocation beats many asset classes in alternative returns.

3) Planning with nothing going wrong is delusional and like when a boxer is punching a boxing bag and no one is punching him/her back. It is too easy. Make plans that can take punches and still move forward. We call our plan Z. Parinoind yes, but happily surprised.

Thank you Peter and Simon for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

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