Thursday, December 9, 2021

Talk to as much people as you can and value every feedback, mainly the one that demotivates you the most

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Sabine Elsässer
Sabine Elsässer is founder and chief editor of the StartupValleyNews Magazine. She started her career at several international direct sale companys. Since 2007 she works main time as a journalist. While that time she learned more about the Startup Scene, what made her start her own Startup Magazine the StartupValleyNews.

Meminto is an asset manager for digital legacy

Please introduce yourself and your startup Meminto to our readers!
My name is Albert Brückmann and I am a total digital native. I’ve studied online media and ran a online marketing company for 7 years by now, created hundreds of websites and online-shops, before I founded Meminto. Meminto is an asset manager for digital legacy. We have a prototype that’s in closed beta, which can detect the death of a person in several ways. As long as the user is alive, he or she can prepare processes, messages or plan to end contracts or close accounts upon the case of death.

For security reasons, its planned to use the blockchain for data storage and smart contracts for death-related processes. But since legacy does not always mean financial stuff, we’re also covering the emotional legacy. These could be your life’s story, special events or just a last mail or video message to your spouse. That’s indeed how we plan to get started before we get to the serious stuff.

How did you get the idea to Meminto?
It was because of a death of a friend of mine. He accidentally had a motor bike crash and died at the age of 22. There was so much he still wanted to do, but all he left were open questions, accounts with no passwords for his parents to close them and also some money in his online banking accounts. It was very hard for them in the time of grief, to also handle all of his legacy. The name itself is based on the latin “meminto mori”. It’s basically a hint to never forget that we’re all going to die. That sounds cruel for some, for other it’s the highest motivation to do what they love.

How difficult was the start and what challenges you had to overcome?
As long as I can think, I was developing and paying everything around the idea on my own, with much help of many freelancers. We created two prototypes, often changed things here and there, but never got to a point where we could fix the problem of solving the immediate need of our target persons. “It’s against human nature”, another mentor told me. So we got away from dealing with difficult data, passwords and accounts stored on the blockchain, because you need to gain the users trust to store their personal data in a legacy manager. Still, too few people know about the blockchain and so they will need external evidence that your service cannot be hacked (what is, honestly, very hard to achieve).

That is why we turned the idea around another time. We first try to sensitize people for their emotional legacy and giving them an assistant to create a physical book of their own life’s story. After that, we remind them of other things they might want to take care about.

Who is your target audience?
At the moment, we focus on people at the age of 50+ who want to leave their story behind and want to be reminded by their descendants.

What is the USP of your startup?
For the first step, we help elderly people organize their life stories in chapters, asking relevant questions to each stage of their life. With the app, we connect them deeper to their grandchildren and other relatives and motivate them to finish their book and so stay in good memory. However, the main USP, at the moment, is a fact that cannot be told right now because we’re just developing it right now and it would be too early to speak about publically. But when we present it to possible investors, we always see a big smile in their face and they tell us that they are really amazed by how we changed the idea for the better.

Can you describe a typical workday of you?
There is no typical day, because each day is very different from the other, but let me start with this: Before business, there is family. I am a father of three sons. So my day starts by waking the oldest of them, getting him ready for school. Honestly, there is not much time by now to go running in the early morning. After breakfast together with the rest of the family, I take my second boy to kindergarden. The smallest one is 9 months now, so he stays at home with my wife. After arriving at the office, I take 20 minutes reading my bible and meditating on what I’ve read. Then, I check my mails, getting the fastest tasks (and email responses) finished asap.

Because I still run an online marketing agency at, I also meet clients regularly and help them increase their visibility. Every day, 2 hours are blocked for Meminto, and additionally, every friday I solely focus on it, too. After work, there’s family again, then I make some time for spending it with my wife, with friends or reading a good book. Between 10.30pm and 11.30pm, I get some rest work done or just organize the next workday before I go to bed.

Where do you see yourself and your startup Meminto in five years?
In five years, I want to be someone who helped people focus on what they will leave behind and make the world a better place by being role models for following generations. To help them to be fully conscious. That will only work if we internalize the meaning of memento mori (“remember that you have to die”). With Meminto, I don’t want to remind people about their death every time, instead, I want to make them aware how precious life is and what impact every one of us can have on the next person, your family, your city or even the world. It starts small, but it can have global impact.

What 3 tips would you give other Start-up founders on the way?
Work hard, stay humble. This is how the war generation built up what we can enjoy right now.
Talk to as much people as you can and value every feedback, mainly the one that demotivates you the most.
There are lazy and unproductive days, that can pull you down. Always accept them and know that it won’t last forever.

More information you will find here

Thank you Albert Brückmann for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

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