Saturday, November 27, 2021

Studying your market is always essential

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Sabine Elsässer
Sabine Elsässer is founder and chief editor of the StartupValleyNews Magazine. She started her career at several international direct sale companys. Since 2007 she works main time as a journalist. While that time she learned more about the Startup Scene, what made her start her own Startup Magazine the StartupValleyNews.

Matchplat automated market analysis thanks to the use of AI

Please introduce yourself and your startup Matchplat to our readers!

Hello everyone, my name is Andrea Gilberti and I am the CEO and President of Matchplat. We are an Italian company born in 2017 and now headquartered in Bergamo, Lombardy. And we offer automated market analysis thanks to the use of AI. We support companies, of all sizes and industries, in finding new distributors, suppliers, customers and B2B partners in 196 countries around the world.

How did you get the idea of Matchplat?

The idea for Matchplat was born during my previous work experience in a biomedical company. Here I had the opportunity to deal with project management and business development, with the need to identify new strategic partners on an ongoing basis. In the B2B world this activity is traditionally carried out with trade fairs and business trips, which are often tiring and expensive.

Why did you decide to start with Matchplat?

I decided to found Matchplat in order to create solutions that would allow the B2B market to be more dynamic and accessible to all companies.

What is the vision behind Matchplat?

We want to provide every company, regardless of its industry and size, with the right information with which to make the best decisions in a fast-changing economic environment.

How difficult was the start and which challenges you had to overcome?

There were plenty of challenges at the beginning, including finding investors willing to believe in the project. Another task that certainly involved a lot of effort concerned our technologies: working on the development of an innovative platform requires a lot of careful planning.

Who is your target audience?

We target enterprises – both manufacturing and services – of all sizes, with a focus on SMEs, which in Europe and beyond are the beating heart of our economy.

What is the USP of your startup?

The combination of a database containing over 400 million companies in 196 countries and Artificial Intelligence is what sets Matchplat apart. We use algorithms to map the online presence of companies to quickly provide up-to-date information from both public and private institutional sources.

Can you describe your typical workday?

Today, as CEO, I continue to be involved in many different activities: not only managing relationships with partners and investors, but also overseeing Matchplat’s sales department and monitoring its technology development activities.

Where do you see yourself and your startup Matchplat in five years?

Looking to the future, I see Matchplat as an increasingly established player within international markets; in 2021 we have set up growth plans in the UK and Germany, and we intend to continue to focus on these areas given their importance on a global scale. In addition, we have further developed our technologies, and we are determined to continue investing in R&D to improve our solutions and bring them closer to businesses, including those in Germany.

What 3 tips would you give to founders?

I would advise anyone approaching an entrepreneurial project to keep looking around. Studying your market is always essential and helps you to stay connected to people’s real needs. Another two important aspects are certainly the readiness to react to changes and the ability to surround yourself with people who are different from you in terms of skills. I believe that it is only through mutual differences that real value can be created for a company.

Thank you Andrea Gilberti for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

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