Saturday, May 21, 2022

Live for your idea!

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Sabine Elsässer
Sabine Elsässer is founder and chief editor of the StartupValleyNews Magazine. She started her career at several international direct sale companys. Since 2007 she works main time as a journalist. While that time she learned more about the Startup Scene, what made her start her own Startup Magazine the StartupValleyNews.

LuvStay is to provide budgeted couple-friendly &affordable rooms to couples as well as travelers for shorter duration.

Please introduce yourself and your startup LuvStay to our readers!
It’s really difficult to be an unmarried couple in our country, each side you turn there would be some moral guardian to stop you or make your life Agony. No matter you are sitting in park, or walking on beach by holding hands of each others. When it comes to hotel rooms, it becomes embarrassing for couples who either judges you or ask you uncomfortable questions. In order to ease the life of couples, LuvStay aim to offer affordable rooms without any hassle. Thus, LuvStay is India’s first budgeted couple-friendly hotel website that offers affordable rooms to couples (married/unmarried) as well as travelers for convenient hours.

How did you get the idea to LuvStay?
Prior to LuvStay, Sumit was working in a software company as a project manager. On weekend, he and his girl decided to go on an adventurous bike ride to Jim Corbett Park. Since it was a long ride and as the sun started fading, they decided to stay in a hotel. But unfortunately, they received a “No” because they were unmarried and belongs from different religion. They just managed which took lot convincing by taking two rooms. With the first ray of sunlight, Sumit decided to come back. After coming, he decided to research on the legality aspect and came with LuvStay.

With the mission of enabling unmarried couples in the country to get safe and secured rooms without any hassle, LuvStay is the ‘celebration-of-love’ destination for couples both single, married as well as travelers who need a place.

How difficult was the start and what challenges you had to overcome?
The process of conversion was not easy and to change hotelier mindset as they fear of going against the culture and moral values was the real challenge we faced. Initially one or two hotels only accepted our idea out of 15 to 20 hotels we visited. But slowly we made them understand about the concept and there was positive response. Today we have touched 10 Million USD in last 12 Months & traction of 4-5k Page views daily, 1000 users daily hits the website

Who is your target audience?
Every Indian Citizen who is legally adult.

What is the USP of your startup?
The USP of LuvStay is to provide budgeted couple-friendly &affordable rooms to couples (married/unmarried) as well as travelers for shorter duration. Not just the room LuvStay aims to give complete experience to the couples to their stay, like delivering cakes, flowers, customized gifts to make their stay more memorable.

Can you describe a typical workday of you?
Great Question

I heard from all of my friends relatives that ‘You work for yourself?’ must be nice. So many people seem to have this romanticized version of what being an entrepreneur consist of. It’s all looks so easy, doesn’t it?

Well let me know you it’s actually be very hard, stressful and exhausting.

Most of the time and even same day I faced like day starts from I am excited on same time its seems ugh, it’s hard..!! Next moment its feels like its working and next moment feeling like I messed up. And, being an entrepreneur you don’t have luxury of time. You have to work for 24 hours. I usually sleep for hardly 2-3 hours, because I have to make couples comfortable which are booking the rooms in night at 3 or 4 AM.

Where do you see yourself and your startup LuvStay in five years?
Right now we have marked our presence in 40 cities , our aim to spread luv from Kashmir to Kanyakumari. We also looking to own hotels which will be based on Love themes.

It would be India’s first Love Based Theme Hotels.

What 3 tips would you give other Start-up founders on the way?
Live for your idea.
Don’t think about the funding and investment.
First establish your product and build loyalty amongst the users.

More information you will find here

Thank you Sumit Anand for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

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