Do the worst task first

Lifesaver Power shared mobile charging network delivering

Please introduce yourself and your startup Lifesaver Power to our readers!

Lifesaver Power are on a mission to start an energy revolution & build Europe’s largest shared mobile charging network delivering a hire & return power bank service – enabling people to charge on the go with renewable energy.

How did you get the idea of Lifesaver Power?

Out of necessity! I’d ran the London Marathon and then ran out of phone charge, so I ended up having to find accommodation and stay the night as I missed my train because I’d been unable to check the timetables (and was pretty wiped from the race). The same thing also happened to Steve and Ant (Co-Founders) who ran out of power at a football match. That’s when we decided to launch the company. We asked ourselves why shouldn’t we be able to access immediate phone power on the move and why shouldn’t our phones be powered by green energy? 

The idea also was borne from the fact that 18 % of the planet don’t have electricity so the distribution of, and access to power is something we wanted to solve.

We grew so rapidly from these starting points, as access to power is such a fundamental need in modern day society. 

What is the vision behind Lifesaver Power?

To change the way people use phone power by sharing it in a circular and sustainable way. 

We do this by empowering people in areas of need, such as live events, and by filling our banks with renewable energy. We then donate them to ‘Liter of light’ – a not-for-profit we are partnered with that deploy off-the-grid electricity around the world. 

With an estimated 2.7 billion smartphone users worldwide & three in ten people running out of power every day, we believe that current “on the go” phone charging solutions are inconvenient, outdated & expensive.

Lifesaver Power enables consumers across live events & venues to stay online, powered & connected. We secure exclusive contracts with event owners and venues to enhance the visitor experience, drive greater footfall & commercialise phone charging.

How difficult was the start and which challenges you had to overcome?

Startups are hard work, that’s pretty common knowledge and as with all ideas, timing is everything. Overcoming critics and people you respect who might think that your idea is crazy initially is a big challenge but we were safe in the knowledge that we live in a world where phone charge need outweighs current phone power capacity and so we knew we were meeting a Universal consumer demand.

Another challenge I have found is recently becoming a parent and managing the work/life balance.

Also ensuring and testing business models and practices without fear of failure was a big challenge. earning that when something doesn’t work or make a profit you must move on and adapt and know that it isn’t the end of the road – keep envisioning your end goal and you will find a way to get there.

Who is your target audience?

We work with events and venues that hold over 50,000 people who want to keep their audience engaged, connected, happy and powered.

The power banks can be be branded and so we were able to build relationships with the likes of F1 who’ve launched F1 Power  – enabling us to distribute free phone charge across their season, globally. Our relationship with Network Rail means we deliver phone power to commuters at Waterloo and we are just about to roll this out to other Network Rail stations across the UK.

What is the USP of your startup?

We are powered by renewable energy thanks to our partnership with Octopus Energy. This means that not only are we providing “lifesavers” to people via on the go charging solutions, we are also committed to protecting the planet. This is backed up by our recently granted B-Corp status that proves how passionate we are about the triple bottom line. We empower people to change the way they view and consume energy by sharing power.

We also empower our employees, we are a living wage employer who takes on people that are looking for work and only in part-time employment. 

Can you describe your typical workday?

No day is typical! It could be catch up chats with our teams across the globe at events providing power, or discussions with National Rail about the roll out of Lifesaver Power banks to stations across the UK, to talking with the team at Formula 1 about the events we are powering for them. Currently we are heavily focused on our Crowdcube fundraise which will be live within the next month  – so we can welcome onboard a whole raft of new investors to enable us to continue to expand at the rate we have achieved over the last 12 months. (Capital at Risk)

Where do you see yourself and your startup Lifesaver Power in five years?

In five years time Lifesaver will be the leading phone power company in Europe, we will have created an ecosystem which will benefit users through power sharing.

What 3 tips would you give other Start-up founders on the way?

-JFDI (Just Freakin’ do it!)

-Do the worst task first or as Mark Twain said “Eat the frogs” 

-Focus on the 20 – i.e. Pareto’s rule that suggests that 20 percent of your activities will account for 80 percent of your results. 

More information you will find here

Thank you Archie for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

Sabine Elsässer

Sabine Elsässer is founder and chief editor of the StartupValleyNews Magazine. She started her career at several international direct sale companys. Since 2007 she works main time as a journalist. While that time she learned more about the Startup Scene, what made her start her own Startup Magazine the StartupValleyNews.

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