Surround yourself with a good team

Kietoparao to the education of the responsible use of technology

Please introduce yourself and your startup Kietoparao to our readers!

My name is María and I am mom’trepreneur. Kietoparao is my third startup. I have learned a lot from my previous experiences and I was clear about what kind of company I wanted to create now. Kietoparao is a startup that was born in December 2018 to save the parents from the well-known ask “can you lend me your smartphone?”. As parents, we love social life and having children entertained everywhere is not easy.

How did you get the idea to Kietoparao?

One day I took my daughter Martina’s iPad away without warning her. She got extremely worried about her kid’s intense reaction. Have you ever experienced a similar situation? So I spent months researching how the use of screens affect kids’ development. It became clear that I needed to responsibly use and do something. I needed to design and create a kit of fun activities that I could always carry with me, in my bag.

How difficult was the start and what challenges you had to overcome?

Experience from previous startups has been key. The beginnings are never easy, but in this case we started selling from day 1.  The day I launched the website, my collaborators and I sent a whatsapp message to our friends. It went VIRAL. I got requests to purchase kits from all over Spain and beyond in less than 10 days. That’s when I realized I was onto something big: many parents just like me need alternatives to screens for their kids on the go.

Who is your target audience?

Our target audience is women between 35-45 years old. Mainly concerned mothers about the education of their children and that are aware of the risks and addictions that mobile phones can create for children

What is the USP of your startup?

Our main advantage is to have created a very beautiful and compact kit, lightweight, with many games and a clear mission: help parents to educate kids about the responsible use of technologies. We are not only a product company, but we also exist because we want to help other parents like us in the parenting adventure. The combination of all or part the above advantages conquered many mothers already.

Can you describe a typical workday of you?

Every day I wake up at 6 am to get to the office by 7 am. The office is located in the University of Deusto, a prestigious Spanish university. I live in a small town, half an hour from Bilbao, so I drive by car listening to the radio. When I arrive I take a coffee in the machine and review the tasks that we have to carry out that day and jump directly into it. I’m in the office until 3:30 or 4 pm. Then I rush to get my kids. They have some extracurricular activity almost every day, so I take Leo with and drive Martina to her after-school activity.

When we get home: it’s time for homework, organizing the next day’s clothes, lunch, dinner, the agenda … Sometimes, I manage to be done with home duties by 10 pm, but not always. And sincerely when I have 5 min of “quiet time”, I fall asleep anywhere.

Where do you see yourself and your startup Kietoparao in five years?

My dream is that everyone in the world would see Kietoparao as an educational supplement to avoid prolonged use of screens. We want to be a company that inspires children to be astronauts, artists, scientists, etc. And that looking backward, those kids would remember Kietoparao as their greatest gift.

What 3 tips would you give other Start-up founders on the way?

Being an entrepreneur is not easy and what I would say is that:

  •  surround yourself with a good team. 
  • Brainstorm about the idea, about the strategies with knowledgeable and experienced persons, anyone that can help you. 
  • Continuous training is fundamental. Get inspired by other experiences and never stop learning are key to continue acquiring skills.

More information you will find here

Thank you Maria for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

Sabine Elsässer

Sabine Elsässer is founder and chief editor of the StartupValleyNews Magazine. She started her career at several international direct sale companys. Since 2007 she works main time as a journalist. While that time she learned more about the Startup Scene, what made her start her own Startup Magazine the StartupValleyNews.

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