Always create Business Model Canvas

InUni is regional and city content discovery platform start-up

Please introduce yourself and your start-up InUni to our readers!
Conceptualized in 2017 and incubated at Amity Innovation Incubator Centre, Noida InUni is regional and city content discovery platform start-up. The start-up focuses on aggregating content for cities, thus providing the user’s city specific information in real time basis to discuss, connect, interact and share with people from all over the city on a mobile app. With an objective of creating on the go engaging hyper local social experiences, InUni aims to enhance user experience with a focus on cost growth hacking strategy. i.e. using word-of-mouth on a big scale to achieve the exponential growth rates.

How did you get the idea to InUni?
We as co-founders hail from tier 2 towns & shifted to Delhi due to our work. When we shifted to Delhi we felt disconnected to hometown because due to lack of localized digital content catering inner cities market. This led us to discover the substantial gap & opportunity in the market.
Digital media consumption in inner towns is at a very nascent stage, ripe for innovative new habit forming products and adoption by for a massively overlooked audience.

How difficult was the start and what challenges you had to overcome?
When you start a new setup, the challenges are many & prominent among is the right talent with mix of right attitude as well as working on a tight budget.

Who is your target audience?
Digital media consumption in Tier-2 towns is ripe for innovative new habit forming products..The user base that makes up the regional language in India grew 41 percent from 2011-16 to reach 234 million users. The same segment is forecasted to grow to 536 million users in 2021. In comparison, English content consumer are expected to plateau at 199 million users by 2021. Low-moderate adoption levels of news consumption make this a high growth segment. By 2021, regional language consumption will account for 75% of India’s internet user base.

What is the USP of your startup?
Providing regional city specific, content discovery platforms, focusing on curating experiences of cities, providing localized content for users to discuss, connect, interact and share with people from all over the city on their mobile apps.

Can you describe a typical work day of you?
Being a digital platform which is dynamic industry, our work never stops. Moreover, we are at that stage when we are innovating on new content, or developing technology as per the needs of the market.

Being a start-up, we usually start early in morning with focus o fitness, Meditation ad work till late night.

Where do you see yourself and your startup InUni in five years?
• 1st year : expand technology team, market presence in India

• 2nd-3rd years: Consolidate market across India and enter other markets i.e. Indonesia, Brazil

What 3 tips would you give other Start-up founders on the way?
1. Look for the Right Business Fit
2. Always create Business Model Canvas
3. Make your Financial Plan at top priority and assumptions to be realistic.

More information you will find here

Thank you Shashank Rai for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

Sabine Elsässer

Sabine Elsässer is founder and chief editor of the StartupValleyNews Magazine. She started her career at several international direct sale companys. Since 2007 she works main time as a journalist. While that time she learned more about the Startup Scene, what made her start her own Startup Magazine the StartupValleyNews.


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