Don’t be afraid to make mistakes

Inspecto portable contaminant detector for the food and agriculture industries.

How did you get the idea to Inspecto?

The idea of Inspecto came after the founders watched a program on a TV channel on vegetables contamination. The reporter checked all the major supermarket chains and tested a wide range of vegetables and fruits for pesticides residues. The results were alarming and that was the trigger for us to act and develop a user-friendly solution.


How difficult was the start and what challenges you had to overcome?

We did not have any scientific/biotechnology background so the first challenge was to learn as much as possible on the current practices and technology the industry uses for quality assurance and traceability. From there, the next challenge was one many startups are familiar with, how to get the required financing to get going. Here, the solution came from the Israeli government through The Innovation Authority together with The Kitchen Tech-hub, part of Strauss Group who financed the research and development of the product.


Who is your target audience?

Inspecto’s innovation answers a cross-industry need. We met with farmers, food manufacturers, regulator officials, retailers, food processors and distributers – they all have a need for fast and cost effective ways for quality assurance and traceability of finish products, food ingredients and crops. Our go-to-market focuses on food manufacturers and processors and we are currently engaged in pilot projects with 4 companies in the US and Europe.


What is the USP of your startup?

Inspecto USP is twofold. First, the very basic proposition of providing a smarter, faster, more affordable and portable solution enables to food industry to conduct many more tests and significantly improve their supply-chains. Second, is the new opportunities these companies get from utilizing our cloud solution such as big data analysis, real time payments based on quality testing, and better security through Blockchain integration.


Can you describe a typical workday of you?

A startup is more dynamic than most people realize. Because the team is small and the tasks pile up, we, the founders, start every day with a chat over coffee. We check if anything urgent came in, if our core tasks are effected, if we need to take action and who’s best to manage it. From there it’s business as usual according to the schedule and pending tasks until the inevitable question arises at lunch time – are we going to eat humus again? We make an effort not to work into late hours. The right balance of work and our private life is very important for us. Time with the family, exercise and clearing one’s head are essential for productivity – a concept we believe in strongly.


Where do you see yourself and your startup Inspecto in five years?

In five years, Inspecto will become a brand for next-gen quality assurance and traceability in the food industry. Our strategy for the long term is to expand with our technology into other markets, such as pharma for example, and offer services for consumers.


What 3 tips would you give other Start-up founders on the way?

I have one tip for founders on the way – don’t be afraid to make mistakes. You’re bound to make some along the way, it’s OK, it’s inevitable and important that you make them. Acknowledge you made them, reflect it to your team, and learn from it.

More information you will find here

Thank you Avner Avidan for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

Sabine Elsässer

Sabine Elsässer is founder and chief editor of the StartupValleyNews Magazine. She started her career at several international direct sale companys. Since 2007 she works main time as a journalist. While that time she learned more about the Startup Scene, what made her start her own Startup Magazine the StartupValleyNews.

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