Most importantly look for a good founding partner and team

Insider Navigation hardware independent augmented reality based indoor navigation

Please introduce yourself and your startup Insider Navigation to our readers!
I am Clemens, founder and CEO of Insider Navigation. I am a serial entrepreneur since more than 15 years and I am into Augmented Reality since more than 9 years. I founded Insider Navigation in 2014. Our goal is it to have an easy to setup system which is hardware independent (no beacons!) to enable every indoor venue to position and navigate people. But most importantly also show the right digital information at the right spot. This is what we learned the last year. Navigation is the hygiene factor but augmenting the whole building enables our client to apply many powerful use cases.

How did you get the idea to Insider Navigation?
Vienna is one of the global hubs for computer vision. We did several research projects with universities and research centers. AR indoor navigation was one of the projects which was very promising and where I founded an own company later on.

How difficult was the start and what challenges you had to overcome?
The start was rather easy thanks to a good base out of our research project. However, the final development took us then 3 years for this rather complex product. Within that time we were pleased to receive very good support from the government with public funding. However, getting the right investors on board and finding the rights team members were a big challenge.

Who is your target audience?
Our target audience are partners / system integrators which integrate our technology in a complete solution. This can be worldwide a local partner for an indoor venue. Or we have partners which are leading in an industry and they integrate us in their existing solutions / processes to sell us globally. Through these partners we target any indoor venue in every industry globally.

What is the USP of your startup?
We are hardware-independent and do not only offer a blue dot on a map but can augment the whole building.

Can you describe a typical workday of you?
At moment I a setting up our global partner base that is why I am travelling 200 out of 365 days. So there is no typical workday. Everyday is different and varied. Meeting partners, setting up business models and in between thinking with our head of department about our status and next steps.

Where do you see yourself and your startup Insider Navigation in five years?
We are the standard of indoor navigation and thanks to Augmented reality B2C users (visitor of airports, shopping malls, museums, ..) have a totally new experience in buildings and B2B users (factories, warehouses, …) can make their processes more efficient and drop their error rates.
What 3 tips would you give other Start-up founders on the way?
Most importantly look for a good founding partner / team, proactively monitor your burn rate and time you have money available, in time look for rate investors since this process always takes longer than expected.

What 3 tips would you give other Start-up founders on the way?
Most importantly look for a good founding partner / team, proactively monitor your burn rate and time you have money available, in time look for the rate investors since this process always takes longer than expected.

Fotograf: PROKOFIEFF

Find more information here

Thank you Clemens Kirner for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

Sabine Elsässer

Sabine Elsässer is founder and chief editor of the StartupValleyNews Magazine. She started her career at several international direct sale companys. Since 2007 she works main time as a journalist. While that time she learned more about the Startup Scene, what made her start her own Startup Magazine the StartupValleyNews.

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