Guest feedback is vital for the success of any restaurant, be it fast food, fine dining or stand-alone.
A restaurant that listens to the customers and responds to their thoughts will ensure a better dining experience and also build customer relationships. Moreover, positive guest feedback can help these restaurant owners to build their brand reputation and food lover’s community and beyond. Thus, to build this community, WishADish; a one-stop management solution for restaurants has unveiled a new indigenous feedback feature through technology. This feedback feature is being introduced in tier 2 & 3 cities like Lucknow, Dehradun, Sonipat, Udaipur, Shimla, Jaipur, Coimbatore, Tirupur, Salem, Erode etc. This feature will also help the restaurants to understand the taste of their customers.
Feedbacks are time-consuming mostly through paper & pen format which is not preferred choice by the guests. WishADish has introduced this feedback management system through a tablet. The feedback is taken through a tablet that is also used for order placing and KoT delivery. Thus, while waiting for the bill, customers can reveal data about their experience along with the instant reference of family, friends alike. If the guest provides a higher rating, restaurant owners send personalized messages to their references along with loyalty bonus points & discounts to the guest as well as a referred friend. These are all inbuilt in the technology thus helping the owners to track their feedback and analyzing on food trends.
Bhavya Bhambhani, Co-founder of WishADish believes that restaurants should just focus on the food aspect while the technology can take care of business, ROI, and sales. Kumar claims that he has expedited the feedback process through technology.
He adds, “In India, it is very common that if you like a particular food of a particular restaurant, you will recommend this to your close friends. But it is a slow process and may take several months. WishADish, on the other hand, provides instant references thus building brand loyalty.”
In the words of Amit Jain, Owner of Kitchen 21 Jaipur, “The old Indian process of recommending someone food that you like at a particular restaurant has been smarty digitized and we can now use that as our marketing tool. This tool is helping us understand customer preferences & improve thereupon on the taste.”
Source: Clarity Communication