Do your own field research

Gubenco FEASIBLE holographic-like image

Please introduce yourself and your startup Gubenco to our readers!
I am Alexei Gubenco, a visual artist from Bucharest.
“Gubenco” is also the project working title. The startup is based on an innovative Light-field, Plenoptic Display. To make it sound more familiar, let’s call it “Holographic-like” display.

It’s a special 3d that doesn’t require glasses or any headset and it can be watched simultaneously by multiple persons, each one viewing their own image accordingly to their POV. It looks like a 120x200cm window containing inside realistic 3d image with good depth and 165 – 180 degree of motion parallax on both vertical and horizontal axis, which is quite a lot. It means people can walk, jump, duck, and see around the 3d objects from extreme angles of view, discovering occluded objects as moving. Try not to think about Marilyn Monroe’s famous picture… This type of interactivity can make a very engaging content for advertising.

It can also be used for interior decoration. Because the virtual perspective seamlessly matches the real world perspective cues, it can be used to manipulate the perceived space, to create a tardis-like effect. If you have watched Dr. Strange, remember those windows to the other worlds in the New York Sanctum, where the doctor throws his enemies… well it’s like that, except walking inside them of course.

How did you get the idea to Gubenco?
The idea has nothing to do with Dr Strange movie, it started actually as a real need. A few years ago I was looking for a solution to create 3d posters for one of my animated shorts. Like any science fiction enthusiast, I was expecting the holographic image to be available and mainstream. I’ve found the Lenticular printing and I started to experiment with it. The lenticular is used in the creation of those changing image rulers and postcards we loved to play with, when we were kids. Soon, I found that lenticular printing is not what I expected and it’s not enough for my 3d posters.

I wanted more 3d, depth and parallax and no ghosting artefacts. I have contacted some important lenticular manufacturers. They said “there is not such a product” and that I am “looking for a solution that has plagued lenticular printers throughout history”. I was motivated by their answer and saw an opportunity, so I started my research and in about six month I came up with my own solution.

How difficult was the start and what challenges you had to overcome?
Starting was easy, because I was motivated and I used my own resources. Thus far, it was a straightforward trial and error, a typical engineering process. My current challenge is communicating the concept to my potential partners, but I am getting better. However, I feel the biggest challenges are yet to come. Like, finding the right people for this project.

Who is your target audience?
I am currently looking for partners and resources. I will be glad to talk with any interested person but I believe indoor media and advertising is the starting point. Our end clients will be the interior designers, advertisers and maybe later, the VR developers if there will be a need for a glasses-free, alternative interface.

What is the USP of your startup?
If you ever dreamed to have a FEASIBLE holographic-like image – Here it is!

Can you describe a typical workday of you?
I started a year ago with drawings, maths and physical simulations. Now, my days are mostly spent with replying to emails, preparing material for pitches and meetings, researching and learning about the market potential.

Where do you see yourself and your startup Gubenco in five years?
I can easily imagine a company making this displays, licensing the technology and developing new productivity tools and methods for a 3d display which will be used mainly as an indoor advertising medium.

Later, we will also have a multipurpose holographic-like display for various domains like medicine, defence and narrative entertaining.

What 3 tips would you give other Start-up founders on the way?
Perhaps, staying in virtue limits can work anywhere. Like, be visible but don’t hurt, be persistent but also prepared to quit and stuff like this. It doesn’t mean to be moderate. A golden mean can be used here to choose a place between the extremes or maybe Pareto’s 80/20 rule.

I’d also be sceptical about any success recipes. Do your own field research.

More information you will find here

Thank you Alexei Gubenco for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

Sabine Elsässer

Sabine Elsässer is founder and chief editor of the StartupValleyNews Magazine. She started her career at several international direct sale companys. Since 2007 she works main time as a journalist. While that time she learned more about the Startup Scene, what made her start her own Startup Magazine the StartupValleyNews.

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