GirlCrew is an online social network for women
Please introduce yourself and your startup GirlCrew to our readers!
GirlCrew is an online social network for women. Whether you are looking for tips on the hottest brunch spots, hiking trails, or the best mechanics we’ve got you covered. Even better than that, our members meet up offline too. So you’ve always people to call upon if you need someone to hang with. Founded by three female entrepreneurs, Elva Carri, Pamela Newenham, and myself, our network now spans 50 cities.
How did you get the idea to GirlCrew?
It started one Friday when our co-founder, Elva, was bored alone at home. Wanting to go out, but with all her friends busy, she turned to Tinder. Switching up her profile so she’d appear to local women, she explained her predicament and put out the call for others to join her dancing. Overnight she had over 100 matches, so she moved to Facebook, and form there GirlCrew was born.
How difficult was the start and what challenges you had to overcome?
The initial start was quite chaotic. The network of groups grew quite quickly and not long after launching GirlCrew was already breaking into new continents. With only a tiny, and at that stage, volunteer, staff, it was obvious the community would need to chip in. We created a system of community admins – local volunteers to help manage the groups. This was crucial as we were working with large numbers of members in multiple timezones.
Who is your target audience?
Our audience is women aged 20/25+ but our core would be 27-32. These are ambitious, energetic, and driven women who want to get out and explore the world. The discussions in the group cover a vast range of topics, and this is also reflected in the variety of the events being hosted.
What is the USP of your startup?
Unlike other social networks, we connect you with your local community. We’re about turning strangers into friends. For us the group focus really helps us to stand out as you can harness the power of a wider community to help problem solve, seek recommendations, and have fun!
Can you describe a typical workday of you?
I would say no two days are the same. When working with a community, you never know what challenges with arise. Working with a small team means that we’re all involved in decision-making processes, which means you get insights from all sides. In my role I’m always on the hunt for great brands to work with, or curating new campaigns.
Where do you see yourself and your startup GirlCrew in five years?
Our aim is to be the largest female network in the world, in five years I would hope that we’d have expanded to a number of additional countries and increased the offering for our members. Be that through more partnerships, the events we can curate and our Premium offering.
What 3 tips would you give other Start-up founders on the way?
Just start. I think a lot of people are afraid of failing before they’ve even begun so procrastinate. Network. Building your network is vital, and don’t just think about what people can do for you. Think about what you can do to help them too. Ask questions. Nobody knows all the answers but being able to reach out to others to hash out ideas is really useful. If you don’t fully understand something just reach out and ask.
More information you will find here
Thank you Áine Mulloy for the Interview
Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.