Saturday, May 28, 2022

If you have an idea think it through very well and then just go for it.

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Sabine Elsässer
Sabine Elsässer is founder and chief editor of the StartupValleyNews Magazine. She started her career at several international direct sale companys. Since 2007 she works main time as a journalist. While that time she learned more about the Startup Scene, what made her start her own Startup Magazine the StartupValleyNews.

Start-up introduces first Coffee Brewer with Vacuum Extraction Technology

Please introduce yourself and your startup FrankOne to our readers!
Hello! My name is Eduardo and I am from Colombia. I am an engineer, a designer, and an entrepreneur. And I love coming up with ideas and then bringing them to life. I am currently starting my second company, this time with a new coffee maker that uses a brewing method we have developed.

How did you get the idea to FrankOne?
I am sure you know that Colombian coffee is very popular throughout the world. However, I was disappointed to see that a Colombian coffee maker didn’t exist. I had the idea for FrankOne while talking with a friend who owns one of the largest specialty coffee roasters in Colombia. He said that he had made some experiments and coffee brewed through a vacuum had a less bitter taste.

I was very intrigued and started doing experiments myself. Long story short, I fell in love with the flavor of the coffee and decided to keep working on FrankOne.

How difficult was the start and what challenges you had to overcome?
Well we are currently trying to overcome one of the largest challenges! As I write this we are trying to direct attention to our Kickstarter campaign to make this company a reality. However, designing the machine was equally challenging. We went through several different form factors and designs before finding the right one.

Who is your target audience?
That is an easy one! Anyone who loves coffee. I think the flexibility FrankOne provides to quickly make coffee or cold brew is very unique in the market. It’s a small and fun machine anyone can use.

What is the USP of your startup?
We have two. The first, coffee is as Colombian as watches are Swiss and wine is French. Colombian coffee is loved throughout the world and known for its quality, so a Colombian coffee maker only seems logical. The second is our unique brewing method. No one else offers the brewing method FrankOne uses. It produces coffee that is naturally less bitter, it is fast to use and clean, and very easy to use.

The fact you can also make Cold Brew in 4 minutes using FrankOne rather than 8 hours is a strong selling proposition.

Can you describe a typical workday of you?
At this stage there is no typical work day. Yesterday I was developing and researching a new brewing method, now I am playing the marketing role promoting the campaign, and who knows what tomorrow I will need to take care of. Perhaps hiring and growing the company?

Where do you see yourself and your startup FrankOne in five years?
We would like to create more complex and automated machines using our brewing method.

What 3 tips would you give other Start-up founders on the way?
1. The problem usually are the unknowns. Make sure you have the ability to foresee problems rather than react to them.

2. If you are a product designer or engineer-oriented founder, do not fall in love with your product. Be very objective when thinking about your product, the features, the market etc… You don’t want to waste time stubbornly pushing a product that people just don’t like (but you love because you created).

3. Not all is planning and strategy, a leap of faith is usually what it takes to start! If you have an idea think it through very well and then just go for it.

Thank you Eduardo for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

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