Go fast for the prototype phase to get market feedback

Foobot, the most comprehensive air pollution monitor for indoor environment

Please introduce yourself and your startup Foobot to our readers!
I’m Jacques Touillon, CEO and co-founder of Foobot, the most comprehensive air pollution monitor for indoor environment.

How did you get the idea to Foobot?
A few years ago my youngest kid was diagnosed with baby asthma. Then I realized that nothing could help detect what is going on inside your living spaces that triggered the health issues. As you cannot improve something you cannot measure, I decided to build the first monitoring system for indoor air pollution making tangible the invisible sources of pollution impairing your health.

Once Foobot detects the pollution sources it takes control over the air treatment technologies to make sure you are breathing clean air.

How difficult was the start and what challenges you had to overcome?
We had two major challenges. The first one, we had to start from scratch to find the best sensor technology combining robustness and affordable costs to be implemented for consumer products. The second challenge was to provide the scientific community with a disruptive continuous reading process based on a new measurement method combining hardware and software.

Who is your target audience?
People with respiratory disorders as well as parents with babies, health and wellness centric people and tech savvy or smart home lovers.

What is the USP of your startup?
We empower people with knowledge about their environment and protect their health by taking control over the indoor air management systems.

Can you describe a typical workday of you?
Based out in California and dealing with our team split between three continents, I usually spend early morning with Europe, midday with the US and early evening with Asia. I always keep a time slot in the afternoon for an inspiring walk along the Ocean.

Where do you see yourself and your startup Foobot in five years?
Within five years our technology will be fully mature and integrated in every building system providing clean air.

What 3 tips would you give other Start-up founders on the way?
as a hardware startup my three tips are:
. Go fast for the prototype phase to get market feedback. Hardware is hard and your users will want a hands on approach.
. Say NO to all those who might take you out of your focus by suggesting you all kind of product adjustments for the sake of their creativity.
. Don’t copy to be where the local market is, innovate in order to become the future leader of the global market.

More information you will find here

Thank you Jacques Touillon for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

Sabine Elsässer

Sabine Elsässer is founder and chief editor of the StartupValleyNews Magazine. She started her career at several international direct sale companys. Since 2007 she works main time as a journalist. While that time she learned more about the Startup Scene, what made her start her own Startup Magazine the StartupValleyNews.

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