ExpoCart one stop shop for all products and services for events and exhibitions
Please introduce yourself and your startup ExpoCart to our readers!
Hello I’m Jasmine and I’m one of the co-founders of ExpoCart. We are the one stop shop for all products and services for events and exhibitions and our vision is to create the most convenient place to get everything you need for all your events from furniture, audio visual, promotional flags, banners, exhibition stands, promotional merchandise, flowers, mannequins and much more!
Our goal is to transform the way companies get everything ready for their events by using our seamless online order platform to hire and purchase all the products and equipment they need. Companies can even build their own exhibition stand package using our industry first, online builder which is available for the biggest exhibition venues in the UK
How did you get the idea to ExpoCart?
My co-founder and I came up with the idea of ExpoCart by chance as we originally started the business as an exhibition equipment supplier supplying innovative 360 degree holographic displays to companies with exhibition stands. What became apparent very quickly through our customers is that getting everything ordered for their event was incredibly time consuming and difficult to find all the right suppliers to get everything sorted. Within the industry, there was no centralised site or supplier that could help with everything with instant pricing, easy online ordering and no paper forms so there was no need to wait for around for quotes.
The business evolved into what is ExpoCart today because of customer demand and the experiences we had by being in the industry for many years helped us to build the foundation of ExpoCart.
How difficult was the start and what challenges you had to overcome?
The main challenges we had to overcome initially was building the first version of the website since it had some big complexities which took us time to problem solve to come up with great solutions.
Also recruiting the initial team members to join us as getting this right was so key early on when everyone is involved in all aspects of the business.
Who is your target audience?
Our target audience is any company organising events and attending exhibitions across the UK.
What is the USP of your startup?
Our USPs of ExpoCart is all event needs in one place which makes it incredibly convenient and easy to get everything you need. We offer nationwide availability, instant prices and you have the big benefit of just paying one invoice for everything!
Can you describe a typical workday of you?
First thing I do as soon as a I wake up is check my emails, have a good breakfast and tackle my hardest tasks at the beginning of the day when I have the most energy and brain power. I usually do this by working from home for the first few hours so I can concentrate uninterrupted. And then I spend the rest of my day either in meetings with our dev or marketing team, suppliers or working on our product to help launch new ranges.
I try to work out in the gym at least 3 times a week as it’s so important as a founder to have some time for yourself and exercise definitely helps me to channel my energy and stay active.
Where do you see yourself and your startup ExpoCart in five years?
I see ExpoCart definitely operating in lots of major European cities as from day one we wanted to be a global business. The world ‘Expo’ means global trade fair so we wanted this to be in the name and at the forefront of our brand. We’ll also be expanding our product range in lots of different verticals to achieve our big mission.
What 3 tips would you give other Start-up founders on the way?
Surround yourself with people who are like minded and are as passionate as you are about building businesses and personal development.Understand your numbers and the key metrics that you will monitor daily and monthly.
Hire and recruit the best people who are smarter and more specialised than you.
More information you will find here
Thank you for Jasmine Eilfield the Interview
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