Exploor show our traveler the most beautiful corners of Peru
Please introduce yourself and your startup Exploor to our readers!
We are Erik and Oliver and we founded Exploor after our semester abroad in Lima, Peru. We got to know each other during our bachelor studies in Maastricht (Netherlands). After a few weeks in Peru, we already realized that there are a lot of business opportunities to capitalize on as Germany was a lot more developed and advanced regarding various topics. We took this opportunity and connected it with our passion, traveling. Today we offer our own tours in certain parts of Peru.
How did you get the idea of Exploor?
We have always wanted to start our own business, but a final determinant was a professor at our university as he motivated us to do so. We have researched and analyzed various ideas with him, but unfortunately we didn’t find anything suitable. It was only during our travels through Peru that we noticed what the country has to offer. Sea, deserts, mountains, jungle … Peru really offers everything a traveler’s heart desires.
Why did you decide to start with Exploor?
During our travelers, we realized that a lot of local travel companies lack professionalism and knowledge considering customer service, marketing and more. Also, we didn’t see a lot of innovation here as to looking for new/better routes far away from the masses. On the other side, we found out that the traveler often had a hard time researching which tours to rely on when traveling to Peru as information wasn’t presented clearly or it was missing at all. This made the research and booking process complicated. We used this chance to position ourselves with a transparent presentation of information and with off-the beaten path tours.
What is the vision behind Exploor?
With Exploor we want to show our travelers the most beautiful corners of Peru (and in the future more of South America) in a new way.
How difficult was the start and which challenges you had to overcome?
The start was difficult as we didn’t know the language, we had no idea about local laws and customs concerning business and we hardly had any contacts. However, our story shows that it is possible with patience and persistence.
Until now, we had 3 main challenges. One of the challenges was the Latin American bureaucracy and the way of doing business. We were both used to German efficiency, but we couldn’t find this over here. For every little change we had to get legalizations, legalizations etc. And then it often happened that the employees of the authorities gave us wrong information and we had to start the application process all over again. Frustrating. Also, for many of our suppliers signing a contract seemed like something out of this world and they preferred making business with a handshake. Related to this is the enormous informality which often made it difficult or impossible to collaborate with certain parties.
Another challenge was the lack of a product-market fit. We developed a good product but did not buy enough. Here we lack experience and mentoring, which has improved over time, so we got the curve.
The last challenge was an initially weak team. We both have added two Peruvians to the team, so they start this adventure together with us. Long story short: many words, few actions. And for that very reason, we have separated from them again. Meanwhile, we have a strong team of motivated professionals in Lima and Cusco.
Who is your target audience?
Our biggest target group are English-speaking travelers, especially North Americans from 25-44, followed by the European market. One of the fastest growing segments is our German market, which of course makes us as Germans very happy. We still see great potential for growth in both markets.
What is the USP of your startup?
Compared to the standard tours, we offer our customers first-class service from beginning to end in small group tours of 2-8 people. Our goal isn’t to just do a tour for our travelers, bur rather to offer them a life-changing experience. Accuracy of planning, information transparency and perfectionism related to “Made in Germany” are noticed at our firm. The majority of tourism companies here are far from that.
Apart from that, we started a social project where we collaborate with a local community at 4100 m giving them work and helping them with clothes and nutrition. Our goal is to help them not only with these basic needs but also with education for their kids.
Can you describe your typical workday ?
Eat. Sleep. Work. Repeat.
Where do you see yourself and your startup Exploor in five years?
We see ourselves constantly optimizing so that we can continue differentiating our service from the competition. In 5 years, we will no longer see ourselves only in Peru, but in other countries of South America, so we can show the entire beauty of this continent to our travelers.
What 3 tips would you give other Start-up founders on the way?
Work hard and goal oriented.
Be patient and persistent.
Hire people that are better than yourself.
More information you will find here
Thank you Eric and Oliver for the Interview
Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.