Evarvest stock trading app that will revolutionise the way the world invests
Please introduce yourself and your start-up Evarvest to our readers!
Hi, my name is Steph, and I’m an Aussie girl currently living in Vilnius, Lithuania. Being an investment enthusiast, passionate about changing the outdated and complex financial system worldwide and helping others to start investing, in January 2018 I decided to create Evarvest, the unique investment solutionuniting the world’s stock exchanges and making them accessible to investors across the globe. The Evarvest app which we will be launching in the second half of this year will provide users with an easy to use, transparent and low cost way to access stocks, bonds and ETFs in over 30 stocks markets around the world. It means that regardless of where are you from, you will be able to invest in some of the world’s most recognisable brands with just two clicks on a mobile
How did you get the idea to Evarvest?
While living in different cities and countries I’ve noticed that the finance industry can’t keep up with the needs and expectations of modern investors the way that tech companies like Facebook, Uber and Spotify can – both in terms of convenience and cost-efficiency. Despite the fact that 93% of stock market value is divided between three continents – America, Europe and Asia – the access to these markets is limited and the cost is high. So I realised it was a time to make investing as simple as having a smartphone and a good WiFi connection – the way it should be in an era of so much technology and technological advancements. Today, people need easy, quick and inexpensive investment solutions, which aren’t restricted by any barriers. This is exactly what Evarvest will be offering.
How difficult was the start and what challenges you had to overcome?
There are new challenges at different stages of growth and so for me, I think the start is the easy part. It’s going from zero to one which is more challenging, because it’s about building a great product that solves a real problem on a mass scale that then attracts others, such as followers, your team and investors, to it. A big part of overcoming this challenge was about realising the need the world has for this solution and how much of a pain point it really is. Sharing this pain point of complex, limited and costly access to the world’s stock markets with other investors means we understand the need from a consumer perspective which gives us greater insight into how to solve this problem.
There’s a great deal of depth that goes into going from zero to one, but once you do, you create momentum which continues to build and so the right people with the experience to support you and further your growth are easier to find because you’re idea is now more than sketches on a piece of paper, it’s now a product that has customers because it solves a real problem.
Who is your target audience?
Our solution is designed to meet the needs and requirements of everyone interested in easy, convenient and low-cost cross-border investment opportunities. Our target demographic, however, are people between 18-35 years old, who now make up 65.3% of the world’s population. Interestingly, according to Morning Brews 2016 report nearly 90% of our target demographic invest but, 82% of them don’t feel confident while making their investment decisions. That is why, aside from delivering a modern way to invest, our core focus is on solving investment education-related issues. We’ve done this by creating our Educational Library composed of the three key sections: ‘The Dictionary’, which translates industry jargon into plain English, ‘The Watchlist’, which gives thought provoking investment opportunities on global stock markets, and the ‘Trader’s Guide’, which shows others how the knowledge works in practice
What is the USP of your start-up?
Our main USP is that, once we’re fully launched, we will provide our users with commission free or low-cost access to over 30 stock markets all over the world, including the US, UK, Europe, Asia, Africa, Russia & Australia. This means that they will be able to simultaneously invest both in world famous brands listed on the biggest global stock exchanges, like the NYSE or NASADQ, as well as the brands that they know and love in their home towns.
Our second important feature is the unique user experience of our app. Unlike the majority of traditional trading apps, Evarvest’s Spotify-style trading solution has a functional and user-friendly interface, easy picking stock playlists and a number of elements for community engagement enhancing the social aspect of investing. Our users will be able to create and share their own portfolios, as well as follow the portfolios of their friends and Evarvest’s top performing investors. Last but not least – we have a strong focus on education. Our goal is to help our users expand their investment knowledge and become wise & confident investors.
Can you describe a typical workday of you?
My typical day starts at 5am, I go to the gym and get into the office. From there my day is filled with various different tasks, such as shareholder and stakeholder management, working with our team, responding to our followers questions, working with our board, regulators, negotiating with partners/prospective partners, writing about investment opportunities for ‘The Watchlist’ section of our Educational Library, keeping up to date on industry and investment trends, managing our various roadmaps (operational, regulatory, product and investment) and working on our future plans. In essence, my role is to continue to further our vision in line with consumer needs and where the world is going. I then make strategic decisions that enable us to scale quickly, while maintaining quality, ensuring our liquidity and stability and of course, ensuring compliance with various regulations.
Where do you see yourself and your start-up Evarvest in five years?
Currently we are focused on the development of our app. While working on new product features and designing our ideal, trading app we co-operate not only with the best developers, but we also intently listen to a number of valuable suggestions which we receive from our followers and investors. Simultaneously we are also gaining the applicable licenses in different jurisdictions, so people could use our services regardless of where they live or reside. Once all the formalities are done and our app is launched, we plan to continue our global expansion and increase our Educational Library. The next phase of our development is to expand our product portfolio into further financial products, such as a modern pension fund and retirement savings for the next generation of investors. So, as you see, our plans for the next five years are really ambitious.
What 3 tips would you give other start-up founders on the way?
I think a lot of business advice is universal and can work regardless of the type of company and sector you operate in. So the three tips I would give are, first – do your best to understand your end goal and the kind of company you want to be, because this will define the decisions you make. Second – make sure that you’re supported by the right people, who share your idea and vision and are devoted to change the world with you. And the third one – don’t wait for opportunities, create them.
More information you will find here
Thank you Stephanie Brennan for the Interview
Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.