As India is fighting against COVID-19, every citizen has a bigger role to play to slow the spread of virus and protect the at-risk groups. To spread awareness, Do Your Thng, a creator-first community and social media influencers/creators came together to launch a campaign called #DonateAPost. Under this on-going campaign, there are two phases – first, where creators are asked to share 5 Golden Rules laid by the World Health Organisation (WHO) to help combat COVID-19. In the second one, creators are asked to post their pictures using a DYT filter which is about following the simplest and most basic of things to stay safe- wash hands thoroughly and regularly.
#DonateAPost is one of the ways to create awareness on washing hands regularly as a preventive measure against the virus.
‘20 seconds is all’ is what the filter says. DYT along with creators urged all Instagram followers to ‘Scrub Hands for 20 seconds’. This campaign is garnering a lot of interest amongst the followers & has reached out to more than 10,000 followers already.
Ankit Agarwal, Founder, Do Your Thngcommenting on this campaign said,
“This is one of our initiatives to spread awareness on washing hands regularly and protecting the community. Partnering with the influencers who have a reach across the spectrum and are emulated by the millennials, made the campaign worthwhile. This is our novel way of giving back to society.”
“I was happy to be a part of this campaign. It has such a clear and crisp message. I hope more and more people join this campaign and make it a huge success. That would ensure that there are no new cases of Coronavirus in the country.” says Shweta
Source: Clarity Communication