Saturday, January 22, 2022

Primo Toys Launches Content Ecosystem for Cubetto, the screen- less coding toy for children aged 3 to 6

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Randi Zuckerberg-backed, Multi Award-Winning Cubetto Playset helps preschoolers learn coding through storytelling and hands-on play

Primo Toys, creator of the Montessori-approved Cubetto Playset, a coding toy famous for introducing computer programming to girls and boys ages three and up without the use of screens, is launching a new ecosystem of play maps and activity books, that expand play and STEM learning around their multi-award winning coding system.

A year after its record-breaking $1.6m Kickstarter campaign, Primo Toys is back on the platform that birthed a global STEM movement in early learning and coding across 96 countries, to launch two brand new themed maps and story books: Polar Expedition, and Swarmy Swamp. The first two in a series of expansions set to be released throughout 2017.

Cubetto is the first programming toy approved by Montessori educators worldwide, making coding accessible to the youngest ever age group in history (three and up). The Cubetto Playset consists of a friendly robot made of hard-wearing wood, a physical programming board, and a set of colourful coding blocks that make up a programming language you can touch.

Primo Toys has been chosen by Kickstarter to participate in Kickstarter Gold – a celebration kicking off today that recognizes a momentous milestone for the crowdfunding platform: passing over $1 billion in pledges to repeat creators. For this event, Kickstarter invited some of its most beloved creators back to the platform. To celebrate this, Kickstarter will run a special series of campaigns from June 20th to July 31. Named Kickstarter Gold, it will spotlight creators as they run new projects inspired by favorite rewards and ideas from their past campaigns.

Cubetto is powered by a programming language designed specifically for children ages three and older to teach the basics of coding and STEM (science, technology, engineering, and mathematics) skills. Cubetto provides gender-neutral play that boosts a child’s creativity, critical
thinking, spatial awareness and communication skills. Launched in March 2016, Cubetto became the most crowdfunded educational technology in Kickstarter’s history.

Cubetto is creating a learning environment that promotes inclusion. By combining movement, touch and sound, Cubetto also helps girls and boys with disabilities strengthen their focus through sequencing and communication skills. Because it doesn’t use language, screens, or Wi-Fi to function, it is accessible in environments where connectivity and additional technology is either inaccessible or difficult to get. A true resource for classrooms and homes worldwide.


Filippo Yacob, CEO, and creator of Cubetto said: “We successfully launched a product that made coding accessible while reducing screen time for girls and boys aged 3 to 6. What we missed was an ecosystem of meaningful extensions that elevate the ‘learning-through-play’ proposition, and that’s what this new launch is about.”

“We believe toys are only as good as the memories they create, which is why we designed Cubetto to be the centerpiece in a world of magical maps, epic stories, engaging activities, and super fun games.”

Randi Zuckerberg, Founder of Zuckerberg Media said: “What I love most about Cubetto is that it will give girls and boys all over the world the opportunity to learn about the basic building blocks of coding, and engineering, without being glued to a computer screen. As a mom, that’s a dream.”

Miles Berry, Lecturer in Computing Education – University of Roehampton is impressed by Cubetto’s: “high-quality engineering and natural materials. The tactile nature of the programming interface is lovely, as is being able to see and edit the program directly. I rate it very positively, and my six-year-old loves it.”

Julio Terra, Director of Design and Technology – Kickstarter: “Cubetto is a unique educational toy brought to life through two Kickstarter campaigns, with the help of over 7,000 backers. Primo used Kickstarter to not only launch a project, but also a successful business. We’re so glad to have them as members of our Kickstarter community, and to see them launching a new project.”

More information you will find here

Source Griffiths Consulting

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