Don’t follow the stars in the industry, find your own way

Cherrydeck is a visual business directory based on Instagram

Please introduce yourself and your startup Cherrydeck to our readers!
Hi, first of all thank you for the interview opportunity! Cherrydeck is a visual business directory based on Instagram. We think the directory market is really too fragmented and for many industries there is no one “goto” platform. We want to change that. Right now we are testing our first vertical, which are photographers. It all works good so far so we might introduce new verticals soon.

How did you get the idea to Cherrydeck?
When I was looking for businesses on Google and Instagram I felt lots of pain. For some industries, Google is just not right esp. when it get visual, like when looking for designers or models. Instagram is really nice to captures styles and such but its not built in a way for people to make a good search, and we think it never will be – it just serves a different purpose.

How difficult was the start and what challenges you had to overcome?
Luckily until now we didn’t have many setbacks, which was a little bit surprising to be honest. I’m constantly thinking “ok, where are the fuck-ups and why are they not coming”. I’m sure they will arrive soon.

Who is your target audience?
We are a market place so we have multiple audiences. Our supply side are small businesses, right now with only one vertical – photographers – adding more verticals in the future. On the demand side we cater to consumers as well as businesses.

What is the USP of your startup?
We are the first Instagram based directory and our fast growth shows us this is something people want. We have some technical edges we will unfold in the future, such as lots of marketing tools, based on machine learning.

Can you describe a typical workday of you?
I usually do some sort of sports in the morning, then make breakfast. On my way to work I check the most urgent things and my calendar, which defines my day. I spend much time with our developers and marketing to build a good, customer centric product. I usually meet people work lunch to get new ideas and I love having meetings outside while taking a walk. Its less confronting and fosters better conversations.

Where do you see yourself and your startup Cherrydeck in five years?
We want to be the world’s biggest directory for photo driven businesses, helping millions of SMBs making better business.

What 3 tips would you give other Start-up founders on the way?
I’m not sure if I am in the position to give tips but here are some mistakes I made in the past which have caused trouble.
a) I have always tried to balance all stakeholders interest in the past. Today I am willing to fight my ideas, thinking what’s best for the overall success and not the individuals (including me).
b) I’ve hired for 90% skill before and it didn’t work well all the times (50/50 I’d say). Today I hire for personal fit and learning potential and it works much better.
c) Don’t follow the stars in the industry, find your own way.

More information you will find here

Thank you Philipp Baumgartel for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

Sabine Elsässer

Sabine Elsässer is founder and chief editor of the StartupValleyNews Magazine. She started her career at several international direct sale companys. Since 2007 she works main time as a journalist. While that time she learned more about the Startup Scene, what made her start her own Startup Magazine the StartupValleyNews.

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