Canard Influencers a platform to connect brands and influencers
Please introduce yourself and your startup Canard Influencers to our readers!
My name is Lucas Bornert, I am the CEO and co-founder of Canard Influencers, a platform to connect brands and influencers. We’re currently part of Cambridge University accelerator.
How did you get the idea to Canard Influencers?
We initially got the idea once working on our previous ventures. At some point, we were looking for influencers to promote our products and we had some difficulties finding authentic and affordable influencers, communicating with them and managing payments and so on. We decided to launch Canard Influencers to solve this problem.
How difficult was the start and what challenges you had to overcome?
As every marketplace, starting is kind of a chicken and egg problem – you need to balance demand and supply. We quickly overcame this and manage to attract quality influencers on the platform as well as quality brands.
Who is your target audience?
We strive to reach companies who are interested in working with authentic influencers and looking to do marketing through social media. We are also looking for influencers who want to be a part of our network and participate in various campaigns.
What is the USP of your startup?
We focus on micro-influencers as they are more engaging and have higher impact than traditional influencers, while they remain cost-effective. A micro-influencer typically have an audience ranging from 5k to 150k followers.
Can you describe a typical workday of you?
Early wake-up, stand up to debrief yesterday’s achievements and setting up some objectives for the day. Then we usually oversee operations before diving into various activities.
Where do you see yourself and your startup Canard Influencers in five years?
We aim to become a leader on the micro-influencer marketing scene.
What 3 tips would you give other Start-up founders on the way?
Focus, don’t lose your target.
Team up with people you trust
Have fun on the way.
More information you will find here
Thank you Lucas Bornert for the Interview
Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.