Monday, May 16, 2022

Never take no for an answer!

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Sabine Elsässer
Sabine Elsässer is founder and chief editor of the StartupValleyNews Magazine. She started her career at several international direct sale companys. Since 2007 she works main time as a journalist. While that time she learned more about the Startup Scene, what made her start her own Startup Magazine the StartupValleyNews.

Bumble is a female-first social networking app

Please introduce yourself and your startup Bumble to our readers!
Bumble is a female-first social networking app that launched in 2014. We wanted to reverse engineer gender dynamics within the dating world and do it in a digital space that was safe, and fun. When you match with someone on Bumble, women have 24 hours to make the first move – or the match disappears. This is to encourage and incentive immediate conversation. Bumble was born out of a personal desire to give women a platform to connect where they felt safe, and protected – and that they were connecting with people with similar values and principles.

How did you get the idea to Bumble?
I felt the affect of not feeling safe online, and wanted to create an environment and a product where women, and men, did. The app is aimed at shifting the equality dial for both genders – and we get a lot of feedback that men like to be approached initially, too! The safety of the app was paramount to me – the online space is a scary place and I wanted people to feel comfortable and protected online. This started with dating, and quickly evolved into friendship. Last month, we also launched Bumble Bizz – our latest in app vertical aimed at connecting people within business. The name Bumble actually came from the idea of the Queen Bee as women made the first move- building her relationships, her hive and ultimately a community of connections (through dating, friendship and business) with likeminded individuals.

How difficult was the start and what challenges you had to overcome?
It’s always difficult to embark on a product that you hope to change social behaviours that have been ingrained in men and women for centuries – but hard work, dedication and an incredible team have enabled us one step closer to doing so.

Who is your target audience?
To be honest, it’s anyone and everyone who has ever wanted a meaningful connection. You have to be 18 to join the app, and our target demographic is 18-34; but we want everyone to feel included and welcome within our community. The aim of Bumble Bizz is to provide a platform where those looking to develop or extend their networks can connect with likeminded individuals to bring value to work they’re doing.

What is the USP of your startup?
Women make the first move.

Can you describe a typical workday of you?
No day is the same for me – which I think is a brilliant thing. I’m heavily involved in all things marketing Globally so it might be us defining our next campaign, or working through the launch plan for a new feature, followed by potential partner meetings, press interviews, but most evenings I try and spend with my husband! Work/life balance is crucial for me, and something I’m still working on!

Where do you see yourself and your startup Bumble in five years?
We want to be the Facebook for people you don’t know. The biggest social network, rooted in kindness.

What 3 tips would you give other Start-up founders on the way?
1. Never take no for an answer
2. Be the change you want to see in the world
3. Be kind, and respect everyone you meet; you never know where they will end up


Picture Kristen Kilpatrick photography

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Thank you Whitney Wolfe Herd for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

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