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Sabine Elsässer
Sabine Elsässer is founder and chief editor of the StartupValleyNews Magazine. She started her career at several international direct sale companys. Since 2007 she works main time as a journalist. While that time she learned more about the Startup Scene, what made her start her own Startup Magazine the StartupValleyNews.

Apagraph — the new way of sharing quotes with themes

Introduce yourself and your startup Apagraph
I’m Artem Rudenko, CEO of Apagraph — the new way of sharing quotes with themes. When publishing new quote, our users can choose from 30+ themes and we are constantly adding new themes. Adding themes to quotes means that words can now better express the emotions and mood of an author. All Apagraph quotes are published in a general stream and everyone can see each others quotes, and, more importantly, respond to them with a like or a comment. Our team of developers are building a community of people who have something to say and have something to discuss. Our goal is to make the quote publishing process seamless and attractive.

How did you get the idea of Apagraph?
There are a lot of images with quotes around the internet, but no simple way to create one. We took an opportunity and created Apagraph to allow people to have a beautifully wrapped quote, publish it and share on facebook, twitter and even in Messenger app. The process is very simple and consists of two steps — enter a quoted text and then choose a theme. That’s it!

How difficult was it at the start and what challenges you had to overcome?
Quote themes are the main resource of Apagraph, we collect them carefully one by one. Surprisingly it was not that easy to find designers who understand what we need. There was no simple way to overcome this issue, but slowly we got the results that we wanted and now we have a smooth process of constant adding of new themes. We are now experimenting with animated and interactive themes to make our user’s quotes even more attractive.

Who is your target audience?
Young thoughtful people who want to express their words in more emotive and attractive way than, for example, Twitter allows you to. We see a lot of students among our users, which in not a surprise, but we also target those who like to come and read to discover new quotes. We have gathered a lot of interesting quotes, anyone will come and find something they like. We have a huge set of inspirational, motivational and wisdom quotes.

What is the USP of your startup?
Apagraph’s two main qualities are definitely attractiveness and simplicity. We have a simple process of creating and sharing quotes and UX plus we have attractive UI. More importantly — community, no other websites has a strong community of quote lovers.

Can you describe a typical workday for you?
It starts with examination of different metrics, nothing special there! We collect data from our website and social accounts and, based on its value, we make a decision as to our next steps. Workdays usually include features planning with our design and development team and, of course, some marketing tasks.

Where do you see yourself and your startup Apagraph in five years?
Our main goal is to build a big and strong community and I would really like to achieve this soon. In five years I expect a huge number of people coming to Apagraph every day and discussing what is important to them.

What 3 tips would you give other Start-up founders on the way?
Stay focused and motivated — implementation of the simplest of ideas may take longer than you expected before.
Know your users.
Enjoy the journey!

More information you will find here

Thank you Artem Rudenko for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

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