Wednesday, February 24, 2021

Focus on people – a good and committed team can do just about anything

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Sabine Elsässer
Sabine Elsässer is founder and chief editor of the StartupValleyNews Magazine. She started her career at several international direct sale companys. Since 2007 she works main time as a journalist. While that time she learned more about the Startup Scene, what made her start her own Startup Magazine the StartupValleyNews.

Airtame is a wireless streaming device

Please introduce yourself and your startup Airtame to our readers!
I’m Jonas – an entrepreneur at heart. I am the CEO & co-founder at Airtame. I’m also the co-founder of two sons with my wife, Amanda. When I’m not building and nurturing Airtame, I’m busy playing with my kids, eating good food, listening to audiobooks, out running or watching basketball.

Airtame is a wireless streaming device. The concept is simple. It mirrors your screen from any computer directly to a bigger screen, no cables attached.

How did you get the idea to Airtame?
The idea of a wireless streaming device wasn’t new. One of our co-founders, Attila, came up with a software prototype about five years ago. He streamed his computer screen to another computer, without cables. It was very basic, yet amazing. Right away it had me thinking about the opportunities to put our screens on big displays and projectors.

How difficult was the start and what challenges you had to overcome?
We started our company with a crowdfunding campaign on Indiegogo. We soon became the most successful funding campaign in Europe. People put 1.2 million USD in our project. They believed in us.

The biggest challenge we had is that we could not deliver what we initially promised. Our price was already as low as possible, the shipping had been delayed, so the last option was to shift our product quality. It was either ship a product that was not optimal, or ship nothing.

This question made us completely revolutionize the business, and switch from B2C to B2B. This was a tough call, especially after we pitched a more ambiguous consumer product in the campaign. But, ultimately, it was where our knowledge and enthusiasm was anyway, and where our resulting product would be much more effective and useful.

Today, things have changed. We can assure every customer that every product has been thoroughly tested and won’t leave the assembly line before we’re satisfied.

Who is your target audience?
We initially started with a B2C focus, but that changed dramatically after the crowdfunding campaign. Now we are targeting two sectors – business and education – mostly communicating with IT and admin teams who want to find a better wireless streaming solution for their workplace and staff.

What is the USP of your startup?
Changing our focus from customer support to Customer Success has been the biggest turnaround in our company. “No customer left behind” is a motto we live by. No matter if it’s a big problem or a small inconvenience, we handle all questions with the same care. Our team answers within three minutes.

Without the constant feedback of the customers, we wouldn’t have been able to build the product we have today. And without Customer Success, we wouldn’t have been able to get that feedback in the first place.

Where do you see your startup Airtame in five years?
We continue to have high ambitions. We will continue to scale and strive to be the leaders in wireless displays and digital signage across business and education sectors.

What 3 tips would you give other Start-up founders on the way?
Focus on people – a good and committed team can do just about anything.
Think big and outside the box – don’t be afraid to aim high and fall.
Stay humble – the smallest dogs always bark the loudest.

More information you will find here

Thank you Jonas for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

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