The customer should always come first.

Addressy: We are a global address validation platform

Please introduce yourself and your Startup Addressy to our readers!
Addressy, part of PCA Predict (a GBG company), is the leading provider of address verification technology. We are a global address validation platform that provides a faster and easier way to modernize and optimize the checkout process for e-commerce companies and their customers. We believe that the combination of industry-leading technology with unmatched customer experience will help to minimize online shopping frustrations while saving money. More than 11,000 customers and partners already rely on Addressy and PCA Predict to optimize their processes, improve the shipping process and ensure a seamless user experience.

How did you get the idea to Addressy?
Our passion is, above all, user-friendliness and ease-of-use (UX).

We have been in the business for over 16 years, and have been innovating from the beginning. This innovation continues to be a key component of our development and growth, providing the best products and services to our customers.

How difficult was the start and what challenges you had to overcome?
We’re always aiming to be the best and most innovative in an industry – constantly changing and evolving. Data is continually updated – pretty much on a daily basis. New addresses are added, while old ones are being removed. Therefore, data quality is a key factor. That is why we work with leading data providers globally, serving address data in 240 countries worldwide.

Who is your target audience?
Addressy works mainly with ecommerce companies, but also those from the hospitality sector, companies offering financial services and so on. Their main frustration is, above all, false customer data, which is being produced throughout the checkout process of an order. This leads to problems with dispatch, for example, if a typo leads to a completely new delivery of the order. Even a long order process can lead to cancellation of the order.

This is where Addressy’s software comes into play. By capturing accurate addresses, we can improve online conversions, reduce cart abandonment and increase in-store efficiency. If a company is able to generate clean data, this will also lead to better quality data for the CRM. Ensuring that shipments arrive the first time, each time, reduces operational costs for companies. And in the end, there will be a happy customer – through a great UX. This will increase brand awareness, increase the likelihood of a repeated purchase and reduce customer service enquiries.

We are very proud to have more than 11,000 customers and partners globally who trust us to optimize their processes and to provide them with a seamless user experience.

What is the USP of your startup?
False customer data and long processes usually mean frustration for all. If an address has to be corrected after a failed delivery, orders must be replaced, shipping must be replaced and more time is wasted. This costs the business time, money and patience, while shoppers get annoyed – which is where the frustrations comes in.

Today, everything moves quickly. People order items on the go and expect prompt delivery. If ordering isn’t easy or delivery isn’t successful, many will cancel orders or use alternative retailers.

For any ecommerce company, this process can be a headache. Addressy makes things simpler by streamlining and removing friction from the checkout process. Addressy can be set up within a few minutes and works immediately.

What 3 tips would you give other Start-up founders on the way?
● The customer should always come first. The entire business should live and breath the customer and always be able to put him- or herself into their shoes. This is the only way to create a the best product possible.
● Keep focussed on what you’re great at. Differentiation is good, but only if it doesn’t impact your core offering and what you’re best at.
● In order to be internationally successful, it is important to look for good people who know key markets!

More information you will find here

Thank you Steffen Preuschoff for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

Sabine Elsässer

Sabine Elsässer is founder and chief editor of the StartupValleyNews Magazine. She started her career at several international direct sale companys. Since 2007 she works main time as a journalist. While that time she learned more about the Startup Scene, what made her start her own Startup Magazine the StartupValleyNews.

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